Jewish Diaspora Essay Example | Topics and Well Written Essays - 500 words

Jewish Diaspora - Essay Example Regardless of this affirmation, the Jewish despite everything confronted the danger of digestion in Latin America. Hostile to Semitism experience of the Jewish in Argentina, United States and Latin America all accommodate the Jewish lifestyle was illogical while in diaspora. Religion was the central point that decided the manner in which the Jewish respected the various pieces of the world and the spots they liked to relocate to. It was after the improved relationship among Chile, Brazil and Argentina that decreases the national militaries competiveness and development forecasts on the security concessions to religion after the presentation of Democracy in Latin America that gave space for the Jewish to transverse such countries. The political occasions in the nations in Latin America left an incredible blemish on the networks comprised of the Jewish (Elkin and Merkx 157). The just systems prompted the Jewish people group to open up along these lines giving space for reevaluation of the position taken by the Israel and Zionism in the life of the Jewish. The Jewish nearness in Latin America left an extraordinary imprint and following this, the Jewish force has been respected to be exceptionally composed. The effect was affected by the social administrations offered by the Jewish workers. Regardless of their commitments, a large portion of their government assistance needs were not met. These circumstances constrained the outsiders to think of collective associations like those prior rehearsed in Africa, Europe and Middle East (Elkin and Merkx 189). The necessities and circumstances looked by the Jewish migrants changed their needs from strict gatherings. A portion of the issues that the Jewish gave need included; having a legitimate license to set up a Jewish Cemetery, noble cause association, the craving to be educated and distribute their feelings along these lines the foundation of the enthusiastic press, the inclination to keep rehearsing religion particularly at the time both antireligious and strict groups were confronting numerous disturbance; the Jewish needed to stay emotionless towards the

General Motors Corporation General Motors Corporation

â€Å"General Motors is one of three driving car producing organizations in the United States. â€Å"General Motors merupakan salah satu dari tiga perusahaan manufaktur otomotif terkemuka di Amerika Serikat. Situated in Michigan in 1903 by Henry passage and developed to arrive at income of $150 billion and in excess of 370,000 representatives by 1996. Berbasis di Michigan pada tahun 1903 oleh Henry passage dan tumbuh untuk mencapai pendapatan sebesar $ 150 miliar dan lebih dari 370. 00 karyawan pada tahun 1996. In the 1970's, the car showcase for the significant vehicle producers †General Motors (GM), Ford, and Chrysler-was crunched by rivalry from remote fabricates, for example, Toyota and Honda. Pada 1970-a, pasar mobil untuk para pembuat mobil utama †General Motors (GM), Ford, dan Chrysler-adalah berderak oleh persaingan dari luar negeri manufaktur seperti Toyota dan Honda.In 1999, Ford obtained the Swedish Volvo model trying to contend in the remote market and extend to different districts. † Pada tahun 1999, model Ford mengakuisisi Volvo Swedia dalam upaya untuk bersaing di pasar asing dan memperluas ke daerah lain. † General Motors needs to utilize the business procedure reengineering for the data frameworks foundation to cut redundancies and requiring data process and the connection among Ford focus in world wide.General Motors perlu menggunakan rekayasa ulang expositions bisnis untuk infrastruktur sistem informasi untuk memotong redundancies dan memproses informasi membutuhkan dan interface di antara pusat Ford di seluruh dunia. â€Å"General Motors executed a 3-year intend to merge their numerous work area frameworks into one. â€Å"General Motors mengimplementasikan rencana 3 tahun untuk mengkonsolidasikan beberapa sistem work area mereka menjadi satu. This new procedure included supplanting the various brands of work area frameworks, arrange Proses baru ini melibatkan berbagai merek menggantikan sistem

Mens et Manus Building a Camera at the Hobby Shop

Mens et Manus Building a Camera at the Hobby Shop [by Biyeun Buczyk 10] Around November, a crazy idea nested itself in my head. I was experimenting with large format for the first timebuilding my own 45 pinhole camera out of foam core and playing with the Student Art Associations Speed Graphic. I loved the results: The fine tonalitiesthe fact that you could barely see the film grain under the enlarger. I fancied seeing what an 810 negative would look like, but the thought of buying my own 810 view camera burst as soon as I looked up the price range for a field camera with decent movements. The bellows alone would cost me around $500, and I was on a student budget. But what if I built my own? I could easily make the entire camera (used lens and all) for around the cost of just the bellows. So I spent the rest of the semester dreaming of how the camera would look likepromising myself to start on the construction after finals week, for fear of not getting anything else done. But, of course, as soon as classes ended I set to work designing the camera in between study sessions using Google SketchUp, and working off of pictures, designs of smaller cameras, and anything else I could find on the Internet. The (not quite) final design is abovethe current working design is a bit messy at the moment. The camera will be made out of cherry and brass, with my homemade, faux leather bellows in the middle. During the two weeks before IAP, I spent my time at my other home (Seattle, WA) designing and building the bellows for the camera. A week into IAP, I walked into the MIT Hobby Shop, design in hand, and absolutely no woodworking or metalworking experience. But thats the great thing about the Hobby Shop. If you have an idea, you can build it, and someone will be there to help you along the way. Needless to say I had no idea what I was in fororiginally thinking the project would take the rest of IAP, Im now on my fourth month. But Ive learned a lot. Ken Stone 72 (left), the director, and Hayami (right) are in charge of the Hobby Shop. They are the people to go to if you are really stuck and have no clue how to begin (like me). Im constantly looking for help (as both of them can confirm), but by now I have enough experience (thanks to a lot of instruction) to work a little on my own before something completely new comes up. One of the best things about working at the Hobby Shop is seeing what other people come up with. During IAP students came in to build their own speakers out of MDF as part of a class. As the spring semester began, class projects and UROPs popped up everywhere. Zach Bjornson 10 is building a replica of the 1736 Hemsch harpsichord on display at the MFA. Ilan Moyer 08 is working on his thesis: an inexpensive circuit board milling machine. In addition to individual projects, the Hobby Shop holds classes during the semester that you can take for credit. For example, SP.777: Water Jet Technology teaches students how to use the Hobby Shops water jet by creating something for the local community. This year the class is working with The Boston Home, designing a device that makes it easier for people with multiple sclerosis to drink from a cup without fear of dropping it. As for my camera? Well, its come a long way from just a crazy idea. Since Ive been spending so much time on it, I decided to turn it into a UROP under the Edgerton Center, with Thery Mislick as my supervisor. When Im done, Im planning on releasing the plans and other documentation online under a Creative Commons license in case someone out there wants to build their own 810. You can follow my progress at I Build a Camera (Im hoping to make an update for my work in April at the end of the weekthings get busy around this time). See that knob there? I made it out of a solid cylinder of brass, and it makes me happy. Here you can see the rack and pinion that moves the focusing rack. The brass pieces across the rack will have a slot cut into them so that the front standard (the part that holds the lens) can move from side to side (in addition to twisting, tilting, and moving up and down). The frames on the left will hold the ground glass and the film holder. Eventually I will put a spring-back in there before it drives me insane. I can already picture the finished camera. With the toughest part of the camera behind me, all I have left to do is the front standard and attach the back to the focusing rack. Once my camera is finished, Ill be exploring all sorts of alternative photography processes with Thery this summer. This of course brings forward another crazy idea: making a Daguerreotype. Its a method from the very beginnings of photographyan image on a polished piece of silver-plated copper, and probably one of the clearest, life-like pictures Ive ever seen. However, it has a slight problem. The plate is sensitized with mercury (or iodine) vapor, and developed under liquid mercury. This definitely requires a fume hood and a lab, so Ill need to work that out somehow. (Also, getting the mercury) Before I end my entry, Ill leave you with a mini-tour of the MIT Hobby Shop. The Hobby Shop has two sides to it: the metal side and the wood side. This is the wood side. In the picture: a jointer, a thickness planer, and an edge sander. More of the wood side: a band saw, and a couple drill presses. This is the metal side. You can find a list of all the tools on the Hobby Shops website. More of the metal side: a couple of milling machines and a drill press. Countless projects have gone through the Hobby Shop. Anything from chairs and tables to guitars, sailboats, and airplanesthe Hobby Shop has seen it all. Perhaps one day you can add another to the list. A quick note about the alternative photography gig: The Wiesner Gallery (2nd floor of the Student Center) is having an alternative photography show with gum bichromate and calotype prints starting Tuesday the 6th. If youre around, go see it!

GPA, SAT, and ACT Admissions Data for the Ivy League

The eight Ivy League schools are among the most selective colleges in the country. This doesnt mean that you need a 4.0 GPA and 1600 on the SAT to get in (although it doesnt hurt). All the Ivy League schools have holistic admissions, so they are looking for students who will contribute more than good grades and test scores to the campus community. A winning Ivy League application needs to present a strong academic record, meaningful extracurricular activities, glowing letters of recommendation, and a compelling application essay. Your college interview and demonstrated interest may also help, and legacy status can give you an advantage. When it comes to the empirical part of your application, you will need good grades and standardized test scores to get accepted to an Ivy League school. All of the Ivies accept both the ACT and SAT, so choose the exam that works best for you. But how high do your grades and test scores need to be? Follow the links below to learn more about each Ivy League school, and to see admissions data for accepted, rejected, and waitlisted applicants: Brown University Located in Providence, Rhode Island, Brown is the second smallest of the Ivies, and the school has more of an undergraduate focus than universities such as Harvard and Yale. Their acceptance rate is only 9 percent. The great majority of students who get into Brown University have a nearly perfect 4.0 GPA, an ACT composite score above 25, and a combined SAT score (RWM) of above 1200. Columbia University Located in Upper Manhattan, Columbia University can be an excellent choice for students looking for an urban college experience. Columbia is also one of the largest of the Ivies, and it has a close relationship with neighboring Barnard College. It has a very low acceptance rate of around 7 percent. Students accepted at Columbia have GPAs in the A range, SAT scores (RWM) above 1200, and ACT composite scores above 25. Cornell University Cornells hillside location in Ithaca, New York, gives it stunning views of Cayuga Lake. The university has one of the top engineering and top hotel management programs in the country. It also has the largest undergraduate populations of all the Ivy League schools. It has an acceptance rate of about 15 percent. Most students accepted at Cornell have a GPA in the A range,  Ã‚  SAT scores (RWM) above 1200 and ACT composite scores above 25. Dartmouth College If you want a quintessential college town with its central green, nice restaurants, cafà ©s, and bookstores, Dartmouths home of Hanover, New Hampshire, should be appealing. Dartmouth is the smallest of the Ivies, but dont be fooled by its name: it is a comprehensive university, not a college. Dartmouth has a low acceptance rate of 11 percent. To be accepted, students tend to have A averages, an ACT composite score above 25, and a combined SAT score (RWM) of above 1250.   Harvard University Located in Cambridge, Massachusetts, with dozens of other colleges and universities nearby, Harvard University is the most selective of the Ivy League Schools as well as the most selective university in the country. Its acceptance rate is just 5 percent. For the best chance of acceptance, you should have an A average, SAT scores (RWM) over 1300, and ACT composite scores above 28. Princeton University Princetons campus in New Jersey makes both New York City and Philadelphia an easy day trip. Like Dartmouth, Princeton is on the smaller side and has more of an undergraduate focus than many of the Ivies. Princeton accepts only 7 percent of applicants. To be accepted, you should have a GPA of 4.0, SAT scores (RWM) above 1250, and ACT composite scores above 25. University of Pennsylvania The University of Pennsylvania is one of the larger Ivy League schools, and it has a roughly equal population of undergraduate and graduate students. Its campus in West Philadelphia is just a short walk to Center City. Penns Wharton School is one of the top business schools in the country. They accept about 10 percent of applicants. To be accepted, you should have a GPA of 3.7 or higher,  a combined SAT score (RWM) of over 1200, and an ACT composite of 24 or higher. Yale University Yale is close to Harvard and Stanford with its painfully low acceptance rate. Located in New Haven, Connecticut, Yale also has an even larger endowment than Harvard when measured in relation to enrollment numbers. Yales acceptance rate is just 7 percent. For the best chance of acceptance, you need a 4.0 GPA, SAT score (RWM) above 1250, and an ACT composite score above 25. A Final Word All of the Ivies are highly selective, and you should always consider them to be reach schools as you come up with your short list of schools to which you will apply. Thousands of extremely well-qualified applicants are rejected by the Ivies every year.

Current Trends in Educational Technology Essay - 1456 Words

Current Trends in Educational Technology Abstract Current trends in Educational Technology offer quite an array of subject matter to study. I have selected a few articles demonstrating trends I found most interesting. These include trends in research, holistic technology education, pedagogic balance in technology education and using open source software in the school. Hopefully these trends will be an eye opener for the reader. This paper is based on these journal articles: Research in Technology Education: Back to the Future (Reed, 2002); Basic Principles in Holistic Technology Education (Seemann, 2003); Partnership-Centered Learning: The Case for Pedagogic Balance In Technology Education (Walmsely, 2003) and Making the Switch†¦show more content†¦These three goals point out that early technology education studies can help researchers prepare for the future. The TEGRD searchable data base can be found on the Council on Technology Teacher Education website: (http://www.teched.vt.edu/CTTE/HTML/Monographs1.html). For the TEGRD to be a valuable tool, it must be accessed and built upon. Technological literacy is an area of major concern and this subject can be researched at TEGRD. Reed’s key point is that technology education does have a historical foundation on which to build new studies. Reed (2002) determines it is not difficult to draw parallels between past patterns and the current state of technology education. Holistic Technology Education A genuine education in technology is obtained only through Holistic Technology Education (Seemann, 2003). This is based on the belief that the learner should consider social and environmental factors when seeking solutions. One must understand its relation to the whole and that only through reflection of one’s sensation based applications can genuine knowledge be critically affirmed (Seemann, 2003). 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Our main objective is to create a positive learning environment for all students regardless of their learning abilities, while preparing themRead MoreU.S. Education Today Tomorrow1325 Words   |  6 PagesU.S. Education Today Tomorrow This paper reviews four important trends in our educational system today across America and discusses the impact of these trends on our future educational system. We live in an ever evolving world with constant changes that are affecting every aspect of our lives daily. 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For example, experts see theRead MoreCurrent Trends in Education1626 Words   |  7 PagesRunning head: CURRENT TRENDS IN EDUCATION Current Trends in Education Current Trends in Education The trends in human resource management and its implications for education are altering. Several trends are innovative and are a result of the economy, while others are escalating as a result of new regulations, new types of degrees and education, and the type of people employed. The purpose of this paper is to inform the reader of several of these current trends. The trends that seems theRead MoreThe Benefits and Challenges of Emerging Technologies in Distance Education641 Words   |  3 PagesI decided to research the benefits and challenges of emerging technologies in distance education for interaction and collaboration. The first report I read was written by Dr. Michael G. Moore, Web 2.0: Does It Really Matter? In this editorial Dr. Moore discusses emerging technologies and how they are â€Å"being adopted voraciously by â€Å"digital natives† who have grown up with the Internet. Moore concludes that â€Å"social networking should make constructivist, collaborative knowledge-making more naturalRead MoreList Factors Of Software And It Projects For Specific Countries980 Words   |  4 PagesCurrent Research There has been extensive research carried out and articles written that list factors of software and IT projects for specific countries. (Nasir, 2011) However, research shows that there is a lack of concrete and aligned content specific to sustainable educational technology systems. Research on factors that lead to sustainable educational technology systems also lack deep or targeted research. Alexander J. Romiszowski carried out the most closely aligned study, which focused onRead MoreDemand Versus Supply Essay1232 Words   |  5 Pagesof consumer demand versus the economic variables of cost, access, and supply. Demand Registered nurses are in more demand than ever before because of the continued nursing shortages. Factors contributing to the shortages are advancements in technology, people are living longer, and the health care needs are more complicated. In the early years nurses were trained to take vital signs, administer shots, and insert catheters. Nurse training in the past was more focused on bedside nursing comparedRead MoreThe New Appearance Of Classroom1598 Words   |  7 Pagesmark that begins a trend for the new appearance of classroom learning at a prestigious institute in North Carolina, Duke University. 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What is the purpose and role of a résumé Free Essays

I think the main purpose of a resume is to provide a company with an overview of your professional achievements and background. Your resume acts as a marketing document, whether on paper or online, and its purpose is to introduce you to potential employers, promote what it is you have to offer and entice them into wanting to know more. According to Lauri Harwood, â€Å"a resume is a brief document, typically one or two pages, that details your qualifications for a particular job or job target. We will write a custom essay sample on What is the purpose and role of a rà ©sumà ©? or any similar topic only for you Order Now † Describe each main section of a rà ©sumà © from the textbook and what should be included in each of these sections: 1) Contact Information 2) Objective 3) Profile 4) Qualifications 5) Work Experience 6) Related Experience 7) Education Contact Information – The header of your rà ©sumà © should include your name, address, phone number, and email address, if you regularly use it. When submitting a paper version of your rà ©sumà ©, it is visually appealing to use a large font for your name. Include both a local and permanent address and a phone number so that an employer can easily reach you. This is especially important for graduating students. â€Å"The objective is a concise statement of your immediate employment goal (not your long-term career goal). It is the first section of the resume, immediately below the contact information on the first page. † A job objective statement shows employers the direction you want to go, your work preferences, and serves as a focal point for employers to review and analyze your rà ©sumà ©. It allows employers to immediately identify the kind of position you want. If you are looking for jobs in a number of different fields, you need to have a different job objective for each position. The profile section is a brief statement that describes you by stating your most relevant experience and qualifications. â€Å"Use a profile instead of an objective on your master resume, if you can describe your qualifications with a job title (based on your overall experience, not just your current job), use the title as the heading for this section. † The qualifications section is a bulleted list of skills that highlights why you are the ideal candidate for the job. This is the place to put important or interesting information that does not fit anywhere else. With the advance of technology, it is increasingly important to include a section on computer skills. This should include any of your knowledge of computer programs, hardware, software, database knowledge, or Internet functions. If you have any other notable skills, such as foreign languages, musical talents, or writing skills include these here. In the work experience section of a resume, list the jobs you have held, starting with the most recent one. Start each one with the most important information; your job title and dates of employment. On the next line, list the name of the organization and the city and state, starting on the third line write a brief oriented description of your responsibilities. You would use the related experience section to highlight other experiences that relates to your job objective. Include activities such as memberships, awards, and leadership positions earned in professional or trade association such as honorary groups, social, service, and school organizations. In the education section you list your education in reverse chronological order (most recent first). List the technical schools, colleges and universities you have attended, the years of attendance, and the degrees or certificates you earned. In this section, include any information about your degrees, including where and when you graduated; dates; major, minor, or concentration; certification; and academic awards and honors. Make sure you use the official names for schools, degrees and majors/minors. I think you should include your GPA if it is an asset. How to cite What is the purpose and role of a rà ©sumà ©?, Papers

Digital Marketing Strategy Text and Cases

Question: Discuss about the Digital Marketing Strategy Text and Cases. Answer: Introduction Frequent changes have been taking place in the business environment such as social, culture, political, economic and technology which pushes companies to develop different strategies to cope up with the changes taking place in the business environment. Besides this, adoption of the marketing strategies leads to increase in the customer base of the company which in turn helps in increasing the market share of the company. Companies need to adopt different strategies as per the changes taking place in the business environment for the purpose of remaining competitive in the market (Shankar, et al. 2012). The report will emphasizes on different strategies adopted by Aldi in terms of marketing in order to attain competitive edge over other players in the market. Along with this, it also emphasizes on different marketing strategies that can be adopted by Aldi to sustain competitive advantage over other players in the market. Background of the company Aldi is founded by two brothers namely Karl Albrecht and Theo Albrecht in the year 1913 in Germany. It is a common name given to two leading global discount supermarket chains in 18 countries. The company has opened its first store in Australia in the year 2001. The main aim of the company is to provide quality products to customers in Australia at low cost. Besides this, it also makes contribution in the growth and development of the economy by creation of different job opportunities for the people of the country. The company makes effort for the purpose of building strong and harmonious relationships with different suppliers of the products such as farmers, producers and manufacturers. The company procures products from Australia when it did not attain high quality products from other countries. For the purpose of reducing the level of competition in the market, the company provides different opportunities to the farmers in Australia for the purpose of providing fresh produce to th e company (Aldi Australia, 2016). Marketing Strategies of Aldi till now The main goal of the company is to provide quality products to its customersat low prices. Majority of the products offered by the company are exclusive brand of Aldi as it exceeds the quality of products offered by other national brands. The company provides an opportunity to its customers to replace the product or refund the amount paid by the customer if they are not satisfied by the product. The company provides products to its customers at 50% less price than the other national brands. This is achieved by the organisation by the use 0of savings from its business operations and concentrated buying power. The company has also entered in to a partnership with Red Cross for the purpose of providing high quality healthy food to the disadvantageous people of the country (Aldi Australia, 2016). Along with this, the company has also entered into a partnership with FoodREDi for the purpose of providing information related to health and vital food nutrition to vulnerable families, mentally ill and young people. In this way, the company also aims at spreading awareness about the products and services offered by the company among the targeted customers. Besides this, it also facilitates in providing information regarding the healthy lifestyle to disadvantageous families. Along with this, the company has also take part in giving donations in not for profit organizations such as One Voice for the purpose of development of first fully self contained mobile shower bus in Melbourne. This bus offers safe place to shave, brush and shower and easy access to free clothing to the homeless people in the country (Aldi Australia, 2016). Along with this, the company has also used a Future fish logo on its products that provides information that the fish is from healthy fish population and is certified by the food regulatory authorities of the country. The company has also entered into partnership with Sustainable Fisheries Partnership for the purpose of providing the sea food to the customers by evaluating the fisheries by improving sustainable practices. In addition to this, the company is the f3irst Australian supermarket that has received the approval of the Heart Foundation which checks the nutritional value provided in the products. Thus, it helps in attracting customers and increase its profits and sales of the company. The company has used cost leadership strategy to penetrate in the market (Ferrell and Hartline, 2013). It has able to achieve large market share in the Australian market. The company works closely with the suppliers in order to maintain the high quality of the products by preserving their nutritional contents. The company emphasizes on the non use of artificial colors in the products offered by the company. Besides this, the company has also made investment in publishing different advertisements on television. This method helps in spreading awareness about the products among large audience at a time. The television commercial advertisements provide full information related to the nutritional value and price of the products which aids in attracting large number of customers. This is because the company is providing high quality products to customers of Australia at low prices in comparison to its competitors. Besides this, the company has also share the advertisements on YouTube as there is an increased use of internet by the people across the globe (Hougaard and Bjerre, 2013). The company has planned to open approximately 70 stores in Western Australia. In addition to this, the company receives feedback from their loyal customers through Facebook. The company receives information related to the product being most demanded by its customers on Facebook. The use of social media facilitates in spreading awareness about different products and services offered by the company to its customers. Besides this, it also facilitates in building strong and harmonious relationships with customers. This helps in achieving high level 0f customer satisfaction. The company also provides an opportunity to its customers to share their views and opinions regarding their experiences on its official website which also helps in persuading potential customers to buy the products of the company (Doole and Lowe, 2008). The company has also provide a customer an opportunity to purchase a product by the use of their phones. The company has launched a mobile application through which customers can order the product from the Aldi store and receives it at their doorstep. The other method used by Aldi to promote its products is word of mouth publicity. This creates a positive brand image among customers. In addition to this, the company sends personalized e-mails to its customers regarding the discount offers and schemes launched by the company. This results in attracting more number of customers and increase their loyalty towards the organization. In addition to this, it also send emails and gifts to the loyal customers on different occasions such as Fathers Day. It is the best way, the company is promoting its products among different customers (Kingsnorth, 2016). The company keeps in touch with its customers in a regular manner by sending newsletters of the company and providing information related to different products and services offered by the company along with its features, pictures and prices. The company focuses on providing those products to its customers that they want on a regular basis with high quality and low prices. The company has gained a competitive advantage over its competitors due to offering of the high quality products to its customers at very low prices. This is achieved by the company as it procures the products from hand- picked suppliers and sold it under its own brands. This has resulted in lowering the cost of the product and the benefit is transferred to the customer by creating value for them (Wilson, 2016). The company provides equal quality of the products as provided by other national brands to prove this, the company has conducted blind taste tests and found out that the products offered by the company is preferred by the customers over other products offered by other national brands. In addition to this, the company has also organized the Like Brands campaign for the purpose of providing information related to the quality and value offered by the company. Besides this, the company has charged low prices for its products to penetrate into the market of Australia which helps in gaining large market share in the industry. After the company is able to capture a significant market share, it has adopted competitive pricing method in which it offers products to its customers at relatively low price in comparison to its competitors. In addition to this, customers are ready to pay premium prices for the products that have high quality (Fifield, 2012). The company also considers other factors such as easy access to the products by the customers so that they can buy the product to fulfill their demands. Aldi has opened its stores at the centre locations of the country in order to make easy availability of the products to its customers. The company is using above the line promotional methods such as advertisement on radio, television, newspapers and magazines for the purpose of reaching to its potential customers. Besides this, printed leaflets are distributed to the customers who visit the store and people living in the surrounding places. The company uses different below the line methods such as maintaining and building public relations, use of social media sites such as Facebook and Twitter, targeted emails to customers and 3rd party endorsements (Colborn, 2006). Use of social media sites for the purpose of promotion of the products facilitates in the occurrence of a two way communication which helps in building harmonious relations with customers which in turn facilitates in increasing the loyalty of the customers towards the company. The company also provides an opportunity to its customers to customize their products which help in fulfilling the needs and demands of the customers. Besides this, it also facilitates in tracking changes taking place in the tastes and preferences of the customers. This helps in making changes in the products offered by the company as per the tastes and preferences of the customers in order to achieve high level of customer satisfaction (Ulph, 2011). Strategic Marketing Options available for Aldi The main focus of the company is focuses on the expectations of the customers. For this purpose, it is requisite for the company to sponsor different events which helps in creating strong brand image among the customers of the company. In addition to this, it also facilitates in providing information related to the company offerings to the target audience. It 0is also requisite for the company to provide discounts to customers on the products offered by the company 00on different occasions which results in increasing the sales of the company. There is also a need to develop different marketing partnerships with other companies that helps in spreading awareness about different products of the company to target audience in an effective manner (Ferrell and Hartline, 2013). This helps in providing information about the products to the audiences who do not have the knowledge regarding the same and results in an increase in the customer base of the company. It is also required by the company to provide an opportunity to its customers to provide ideas regarding the changes that can be brought in the product which results in providing products with innovative features in the pro0duct in order to attain premium prices for the product. This also results in meeting the unmet demands o0f the customers effectively and efficiently. Thus, the company is able to gain competitive edge over its rivals (Shankar, et al. 2012). Conclusion It can be concluded that Aldi focuses on providing high quality products at low prices. The adoption of cost leadership strategy by the company results in providing products and services to its customers at low prices in comparison to its competitors. In addition to this, the company advertises on different media such as television, social media sites, radio and magazines to spread awareness about the products and services to its customers. The company also make a use of social media sites for the purpose of spreading awareness among the customers. In addition to this it can also be concluded that the company should make marketing partnerships with other companies in order to spread awareness about the products and services to the potential customers who do not have the knowledge regarding the same. References Aldi Australia. 2016. AboutAldi. [Online]. Available at: https://www.aldi.com.au [Accessed on: 22 January 2017]. Colborn, J. 2006. Search Marketing Strategies.Routledge. Doole, I. and Lowe, R. 2008. 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