Marketing assignment Essay

The Goodyear Tire and Rubber Company The Goodyear Tire and Rubber Company is very famous tire producer in North America now, which included race cars tires, truck tires, snow tires, heavy earth-mover tires and automobile tires. It was established in Akron, Ohio, in 1898 by Frank Seiberling, which had only thirteen employees. Moreover, David Hill who is the first president of the company because he purchased the stock of this company. Seiberling borrowed 3,500 dollars from his brother-in-law to purchase the company’s first factory, which is an abandoned factory in Akron. Therefore, Seiberling want to be a good leader to manage this factory. Based on The History of Goodyear Tires (n.d), â€Å"Seiberling then founded the Goodyear Tire and Rubber Company, naming his business venture after Charles Goodyear, who had discovered how to vulcanize rubber to make it harder, more durable and resistant to chemicals† (para.2). The Goodyear Tire and Rubber Company first began to produce bicycle and carriage tires. According to The History of Goodyear Tires (n.d), â€Å"In the first month, Goodyear Tires did a little over $8,000 in business. The company came up with its famous winged-foot logo in the early part of the 20th century† (para.1). Furthermore, Goodyear Company began to produce automobile tires. Then the Goodyear Company build new factory, which is bigger than the first one. Forthemore, they began to led more people know them. Based on The History of Goodyear Company (n.d), â€Å"By 1901, Goodyear had begun to use its now-famous winged-foot logo in advertisements† (para.3). By the 10 years later, the Goodyear Company stared make tires for airplanes, and then as that time Goodyear Company began work for aviation. In 1916, Goodyear Company purchased a plant factory for produce zeppelin aircraft. During the World of War One, Goodyear Company got the order form from the United States  t o built nine zeppelin aircraft. Although, the Goodyear Company was not finish all of the zeppelin aircrafts in the 1917,the expanse for building zeppelin aircraft was hand down and help Goodyear during World of War Two. Otherwise, Goodyear Company also produced airships. According to Goodyear Zeppelin Company, â€Å"Goodyear also manufactured two airships, the Akron and the Macon, for the United States military during the early 1930s. During World War II, the company manufactured 104 airships for the military at its Akron facility† (para.2). Until now, the Goodyear Company still produces the zeppelin aircraft for advertising actions. It is sign for Goodyear Company all-round developing in the world, at this time the Goodyear Company is not only a tire and rubber company, but also become a magnate for rubber manufacture. Therefore, Goodyear Company becomes the third largest tires producer in the world now. In that company, they are very successful for many years that are about the product and place and price. For example, you can see the service in everywhere even in Halifax. That is why Place is very important factor to increase market share and sales quantity. One good place can help us sale more items. During the reach I noticed that people buy the product through the nearly the place. However the product is very famous around the world that is the company force. The good product will catch lots of customer. You can see the tires in the car. They are make lots of advertisement around the all TV shows. That why they sell the product like hot cake. However, they are service is more like the out of mouths. From the advertisement, we can clear know that that the company goal is the sale the tires around the world. For a long historic story from this company the band is the best famous advertisements. People believe in them, that their tires can very successful to sale very thing. Reference The History of Goodyear Tires, Lindell John, http://www.ehow.com/about_4672693_history-goodyear-tires.html Goodyear Zeppelin Company, http://www.ohiohistorycentral.org/entry.php?rec=899

Understanding the Proposed Benefits of Free Trade

This theory, known as import substitution industrialization, is largely considered ineffective for currently developing nations. 3] Disadvantages of tariffs[edit] The pink regions are the net loss to society caused by the existence of the tariff. The chart at the right analyzes the effect of the imposition of an import tariff on some imaginary good. Prior to the tariff, the price of the good in the world market (and hence in the domestic market) is Pworld. The tariff increases the domestic price to Ptariff. The higher price causes domestic production to increase from QSI to QS2 and causes domestic consumption to decline from QCI to This has three main effects on societal welfare.Consumers are made worse off because the consumer urplus (green region) becomes smaller. Producers are better off because the producer surplus (yellow region) is made larger. The government also has additional tax revenue (blue region). However, the loss to consumers is greater than the gains by producers and the government. The magnitude of this societal loss is shown by the two pink triangles. Removing the tariff and having free trade would be a net gain for An almost identical analysis of this tariff from the perspective of a net producing country yields parallel results.From that country's perspective, the ariff leaves producers worse off and consumers better off, but the net loss to producers is larger than the benefit to consumers (there is no tax revenue in this analysis, export tariffs, import quotas, and export quotas all yield nearly identical results. [l] Sometimes consumers are better off and producers worse off, and sometimes consumers are worse off and producers are better off, but the imposition of trade restrictions causes a net loss to society because the losses from trade restrictions are larger than the gains from trade restrictions.Free trade creates inners and losers, but theory and empirical evidence show that the size of the winnings from free trade are larger tha n the losses. [l] Trade diversion[edit] According to mainstream economic theory, the selective application of free trade agreements to some countries and tariffs on others can lead to economic inefficiency through the process of trade diversion. It is economically efficient for a good to be produced by the country which is the lowest cost producer, but this does not always take place if a high cost producer has a free trade agreement while the low cost roducer faces a high tariff.Applying free trade to the high cost producer (and not the low cost producer as well) can lead to trade diversion and a net economic loss. This is why many economists place such high importance on negotiations for global tariff reductions, such as the Doha Round. [l] Opinion of economists[edit] The literature analysing the economics of free trade is extremely rich with extensive work having been done on the theoretical and empirical effects.Though it creates winners and losers, the broad consensus among eco nomists is that free trade is a arge and unambiguous net gain for society. [6][7] In a 2006 survey of American economists (83 responders), â€Å"87. 5% agree that the U. S. should eliminate remaining tariffs and other barriers to trade† and â€Å"90. 1% disagree with the suggestion that the U. S. should restrict employers from outsourcing work to foreign countries. â€Å"[8] Quoting Harvard economics professor N.Gregory Mankiw, â€Å"Few propositions command as much consensus among professional economists as that open world trade increases economic growth and raises living standards. â€Å"[9] Nonetheless, uoting Professor Peter Soderbaum of Malardalen University, Sweden, â€Å"This neoclassical trade theory focuses on one dimension, i. e. , the price at which a commodity can be delivered and is extremely narrow in cutting off a large number of other considerations about impacts on employment in different parts of the world, about environmental impacts and on culture. [1 0] Most economists would agree that although increasing returns to scale might mean that certain industry could settle in a geographical area without any strong economic reason derived from comparative dvantage, this is not a reason to argue against free trade because the absolute level of output enjoyed by both â€Å"winner† and â€Å"loser† will increase with the â€Å"winner† gaining more than the â€Å"loser† but both gaining more than before in an absolute level.In the classic text An Inquiry into the Nature and Causes of the Wealth of Nations (Wealth of Nations), namely, in the passage â€Å"Of Restraints upon the Importation from Foreign Countries of such Goods as can be Produced at Home† economist Adam Smith describes reasons for allowing free trade.

New Technology and How It Has Impacted Front Office Operations Essay

According to Bunduhn (2010), the hotel industry, in a worldwide scale, should meet the needs of their clients by adopting technology. In this fast paced world we currently live in. Technology is convenient, fast, and more economically wise to integrate into a system whose formula for success and their criteria for evaluation of good service is the comfort and convenience that the clients experienced bringing in more people, and ultimately more profit; a big plus to other important aspects of the hotel industry. Adopting technology is a big decision, especially when you are about to integrate it into a system that has been proven and tested from the humble beginning of the hotel industry to its current state infact, in spite of the time consuming, manual work that includes paper and pen, it has proven its worth all throughout its existence, some may even consider it safe, but there are ways to inject technology which provides convenience and comfort for the customers, while providing safety. This kind of decision is made by the front office because they are the ones who sort these things out. Front office functions may include room reservations of the guests, telephone ser-vices, and accounting, to name a few and we will be going into them one by one later in this pa-per as well as the benefits that each part can get out of technology. According to Sribd.com, hotels have what they call a guest cycle which includes the fol-lowing: (1) Pre-arrival Stage; (2) Arrival Stage; (3) Occupancy Stage and; (4) Departure stage. All of these stages can benefit from the integration of technology into the system of the hotel front office. During the first stage of the guests cycle, which is the stage where they go through all the possible hotels they are going to, selling a first impression and information, referrals, and various testaments are key to attracting potential clients to your service. One helpful tool in attracting potential guests into considering to stay at a hotel are the social networking sites. Social networking sites pop up today like weeds and it has many users all around the world. It is wise to utilize this kind of software into the system as part of the ad-vertising and sales department. This will be especially helpful in spreading information like wild-fire, and in social networking sites like Facebook, where everyone has access, it can be done, so it is vital to first create a page. Moreover, it also makes the manager’s job easier because if the information provided in the page is complete, or at least nearly complete, then there will be fewer questions asked by the guests upon inquiring for special requests; no more basic information needed. In addition, these types of social networking sites leave space for its users to leave com-ments that can be used to make testaments and comments about the place, and if provided good services, positive feedback will flood the page leaving a good impression on the people viewing your page. Good feedback resulting to more clients; more clients mean more income for your company. When the user has already decided, an application in the internet can immediately help in their reservation- convenience for both the customer and the management of the hotel. The sys-tem that handles these kinds of services such as plane seat and hotel room reservations is called the Global Distribution System or also known by its acronym the GDS. With the help of the GDS, the client can get easy access to reservation sheets allowing them to personally type in the information required in order to get a reservation. Customers can also call in to the front desk for any inquiries that are not clearly stipulated in their social networking site page, or on their web-site, and also for questions whether they can accommodate your special preferences and requests. After all is said and done, the client can already submit their reservation sheet, and then an elec-tronically generated email print of the confirmation letter will be shown on the monitor and can be printed by the guests, for reference purposes. Other means of reserving a room in a hotel that uses the advancement of technology is with the use of telephones or cell phones. With its aid, the customer is not required to visit the hotel, which may be miles away from them and be made at the comforts of their own homes. Basically these varied means in making reservations aim at making it easier for the client to get a room for a vacation, a business trip, making sure they have somewhere to stay in ad-vance. A good way to plan ahead and these advancements makes it easier, both for the client and the hotel’s manager and staff. During the stage when the client is already staying at the hotel, communication is vital in this stage between the staff, the manager, and the guests. Innovations in the communication sys-tem such as the use of the intercom system which is much like the Private Branch Exchange also known with its acronym of PBX, makes it easier for the client to contact front desk for any re-quest that he sees as necessary for him and also from one department to another, no need of marching your way to different areas of the hotel. Using one line for multiple telephones, you only need to dial a phone number that only requires three-digits or four which is assigned to eve-ry department of the hotel. The use of the desktop is very common in the current generation of hotel services. In con-trast to the previous hotels, they used manual handwriting, and that also entails a lot of papers that could possible eat up your work space. With the use of the computer hardware system, which includes, the keyboard, the monitor, the mouse, and certain pre-installed application into the computer, paperwork and writing may not necessary. These kinds of hardware also help in the strict monitoring of the charges of the guests. With pen and paper there is a higher chance of error, for the human mind can sometimes forget and might also be missed out when computing, so with the use of the automatic calculation pro-gram installed by a programmer into the system, the charges can be enumerated and totaled easi-ly, which Is apart of the whole reservation software. Simple small equipment had been very useful in the hotel front office system such as cal-culators, may not be in use in the current system of the hotel industry, but in the past, they were certainly helpful. Lastly, accounting has never been easier with the use of computers and specialized soft-ware provided by companies such as Microsoft and Intact. These accounting software allows management to monitor cash ledgers, the different accounts that goes in and out of the hotel, and payroll, to name a few. It will help with the monitoring of the many accounts of each guests in your hotel, not leaving out anything that they spent during their stay, because no matter what they say about convenience of their guests is their priority, income is still important. In many ways but one, the hotel industry should be thankful to technology because even though managers aide in the growth of the industry, it is the technology that makes their the in-dustry develop. References: Books and Printed Document: Brewer, P. et al. (2008). Current and Future Use in the Hospitality Industry. Bunduhn, R. (2010). Hotel Industry Urged to get Technology Up to Speed. The National Gretzel, U. et al. (2010). Information and Communication Technologies in Tourism 2010. SpringerWienNewYork. Ferdinand Berger & Sohne Gesellschaft m.b.H., 3580 Horn, Austria Internet: Retrieved from: http://www.scribd.com/doc/38875395/Guest-Cycle. Retrieved: October 17, 2012 Retrieved from: http://www.tourism.bilkent.edu.tr/~jamel/RDM/Guest%20Cycle.doc. Retrieved: October 17, 2012

The debts deal's failure by Fareed Zakaria Essay

The debts deal's failure by Fareed Zakaria - Essay Example The paper tells that one must note before reading the aforementioned article that Mr. Fareed Zakaria is not your run of the mill reporter, observer, or opinion columnist. He is a highly regarded member of the journalistic field whose credentials include being the host of CNN's Fareed Zakaria, editor at large of Time Magazine, an all too important columnist of The Washington Post, and author of such famous works as The Post American World and The Future of Freedom. Mr. Zakaria started off his argumentative essay by presenting the facts as he knew them to be true to his readers. The information that he presented, about the filibustering in the legislative house and the constant bickering between the Republican and Democratic parties on the floor was information that could easily be gleaned from reading the newspapers or watching the daily news shows. The information that our debt ceiling was being held hostage by politics was something that came as surprisingly new for most of us. Main ly because we had always been used to seeing these two parties managing to find some middle ground within which to work from for the benefit of many. Sadly, it seems that the era of old, open communication, and amicable settlement politics is now an era of the past. These days, our national politics is, according to Zakaria has become a world wide failure because we can no longer make our political system work for ourselves. He continues to explain how our debt crisis would have been solved during the time of Reagan, Clinton and other previous American leaders: This is how Congress used to work: grand bipartisan bargains to solve difficult problems with compromises by both sides. This is not nostalgia. It is how the system worked in the 1980s and '90s to save Social Security, reform the tax code, rationalize immigration policy and close hundreds of military bases. (Zakaria, Fareed, The Debt Deal's Failure) Mr. Fareed does his utmost best within the article in order to present even t he most complicated of economic discussions in terms that lay people such are ourselves can easily understand. He has a grasp of the current economic situation that allows him to present a highly readable and focused piece that in the end, allows the reader to contemplate the reality of our economic situation locally and its effects on our nation worldwide. That is not an easy task for somebody as highly educated as Mr. Fareed and yet he manages to pull it off with each written paragraph in his commentary. He does not try to sway his reader towards one politicial inclination or another, he merely provides all of the information that he has on hand to help his reader come to certain conclusions on his own. The Debt Deal's Failure (Zakaria, Time Magazine) does its best to present an unbiased opinion on the topic. It however, fails dismally in that aspect because Mr. Zakaria makes it very clear from the get go that he is a firm believer in the economic programs of the Democrats and tha t the Republicans should be viewed as the bad guys who ran our economy into the ground. He often does argumentative analysis of the performance of the presidents Reagan, George H.W. Bush, Bill Clinton, George W. Bush, and finally Barack Obama in relation to increasing our countries debt woes. I find it quite disturbing that he was able to present factual data on the spending and borrowing for the Republican presidents but then failed to do the same for the Democrat president. It is highly impossible that our debt managed to balloon into the

1894 Cripple Creek strike Essay Example | Topics and Well Written Essays - 500 words

1894 Cripple Creek strike - Essay Example America was in the throes of an economic depression. Banking institutions, businesses and factories closed, and â€Å"as a result, millions of laborers were idle† (Rastall, 9). The country was rocked by strikes in various parts. The situation was exacerbated at Cripple Creek by the closing of Colorado’s silver mines. Workers, desperate for jobs, came to Cripple Creek, creating a labor surplus. The mines had no uniform working-hours, with some having a ten-hour day and others an eight-hour day. â€Å"The wage at all the mines was uniformly three dollars per day, irrespective of the length of the shift† (Rastall, 19). Citing the economic condition, the owner attempted to increase the working day from eight hours to nine and 10, with no increase in pay. The alternative offered was that Workers could keep the eight-hour day, but for a reduction of 50 cents in their daily pay. The dissenting miners formed the Free Coinage Union No. 19, which was part of the militant W estern Federation of Miners (WFM). The battle lines for the conflict were drawn. Attempts at compromise failed and, on February 7, 1894, all mines with eight and ten hour days were closed. The miners went on strike, and set up roving picket lines. In a show of solidarity, the miners who were still working in the eight-hour mines contributed 10 percent of their wages to support the strikers. A relief fund was organized and soup kitchens were set up. John Calderwood was elected President of the Union. The owners attempted in vain to open the mines. When the County Sheriff, Frank Bowers, sent a team of six deputies to defend a mine, they were captured by the local marshals â€Å"special police,† who were on the side of the strikers, but were later freed. Several miners were arrested and subsequently freed. A second crisis developed when the ranks of the hitherto law-abiding union were swelled by large numbers of rough elements. Order deteriorated with the

Construction Contract Law 2 Essay Example | Topics and Well Written Essays - 2000 words

Construction Contract Law 2 - Essay Example However, Comfort Kitchens Limited are currently in default of payments, have failed to comply with the conditions of the contract regarding water isolation and have undertaken repairs in breach of the express terms of the contract. As such, there is no contention that Comfort Kitchens is in breach of contract on a strict interpretation of the express contractual terms (Cracknell, 2003). However, the central issue of contention will be X’s rights against Comfort Kitchens for the breach. In business contracts the law distinguishes between breach of conditions and warranties (Treitel, 2007). Only a breach of condition will permit an innocent party to terminate the contract as a fundamental breach (Chitty 2007). Moreover, a fundamental breach will grant the right to sue for damages for the breach (Treitel, 2007). Material breach of contract in contract law is further referred to as repudiatory breach (Treitel, 2007). In the leading case of Suisse Atlantique Societe d’Armement Maritime SA v NV Rotterdamsche Kolen Centralem ([1966] 1 Lloyds Rep 166), Lord Reid defined fundamental breach as â€Å"a well known type of breach which entitles the innocent party to treat it as repudiatory and to rescind the contract†. Moreover, as a matter of law, in the case of Photo Productions Limited v Securicor Transport Limited ([1980] AC 827) it was held that the relevant factor in determining whether a term was a condition or not was the intention of the parties. This wa s further affirmed in the decision of Edward v Skyways ([1964] 1 WLR 349). Nevertheless, it is necessary to protect against abuse of the presumption especially in unequal bargaining power scenarios and case law acknowledges that the presumption in commercial contracts can be rebutted. For example, in the case of JH Milner v Percy Bilton [1966] 1 WLR 1582] it was determined that the presumption of intention

Music history term paper Example | Topics and Well Written Essays - 1500 words

Music history - Term Paper Example The technical aspect of rock music is not without social consequences. The intricacies of rock music are predominantly considered as genre for the male, and this has been reflected in the practice of rock music with the electric guitar in stage and studio. According to studies conducted by the music industry, even women who are adept at using computers and musical instruments are not skilled in using music software. Use of particular kinds of musical instruments in rock music has always been a subject of controversy. While on the one hand the instrument reflects a musician’s concept of self-expression, on the other hand it causes doubt in the minds of the listeners regarding the authenticity of music. However, since the origin of rock music, electric guitar has been inseparable part of this genre of music in terms of its sound and the loud body performances of rock performers (Frith et al., 13). Rock music is a popular genre of light music that has its origin in America in the 1950s. Today, rock music is known for its variations in styles, lyrics and soul. One of the most well-known figure in rock music is Bob Dylan who was born on May 24, 1941. He played a big role in popularizing rock music for more than five decades. In his long career, if there is one thing that has remained constant then that is change. Indeed, it is said that Bob Dylan gets into his car as one person and emerges from the car as another person. His life and style almost reflect the lyrics of his song â€Å"I’m not here, I’m gone†. It is the ability of Bob Dylan to maintain a constant change in his career is what makes him most adorable among his fans. When one visits his concert, it is likely that Bob will meet the expectations of the audience by playing fifteen songs and two or three encores, but there is also high possibility that the audience will be treated with one or two new songs (Yaffe, 18). Highway 61 Revisited is Bob Dylan’s sixth album that

Strategy management Essay Example | Topics and Well Written Essays - 3000 words - 3

Strategy management - Essay Example In order to stay relevant in such aggressive market, these companies have been forced to initiate new strategies characteristically from time to time. However, amid the innovativeness and creativity to generate such new strategies such as distinct mobile phone features, capability, speed, memory capacity and so forth, there has been a clash between the principal firms. Ultimately, the aim of each company is not only to stay relevant but to remain dominant in the market as well. In a number of studies by prominent researchers such as Michael porter, Bowman’s, Johnson’s, McKenzie’s etc on the marketing strategies, they have made some influential marketing models to analyse the reign in competitive market spheres. For instance, in Porter’s generic strategies, he proposed three stratagems of cost leadership, focus and differentiation (Porter, 2007). Through the three strategies, Porter intends to show that the profit of the firm is basically the difference between its returns and cost. Thus, high profitability is achievable through attaining lower costs or higher prices with reference to the competition, meaning that a company can earn a price premium through differentiation (de Kluyver, 2010). In line with Porters’ and other models by other researchers, I seek to critically evaluate some of the analytical processes against three major mobile manufacturing companies. The purpose of this study paper is to not only evaluate the models, but also explore the merits and demerits associated with each of the analytical processes with regard to the telecommunication industry. The methodology of this paper will be an evaluation of the analytical process, followed by application of the firms and conclusion of each with the scepticism of demerits experienced of the processes. In addition, will be an assessment of the number of ways to mitigate the deficiencies of the models if any. A case study of this assessment paper is on three major mobile manufacturing

Primary nursing and quality assurance Essay Example | Topics and Well Written Essays - 1250 words

Primary nursing and quality assurance - Essay Example â€Å"Do† referred to the act of executing the test trial on a small scale. Studying the results of the procedure and the reasons for it going wrong was the next step. The â€Å"act† implied that change could be accepted for future implementation or if it was not favorable, it could be abandoned. The repeated processes of this PDSA cycle were bound to lead to evolution of evidence-based practice. Demming first introduced the PDSA cycle in 1988. In essence the objective of a change could guide us in the planning of a small-scale trial. Appropriate questions and predictions needed to be derived for answering the relevant questions of ‘who’ or ‘what’ or ‘where’ or ‘when’, following the implementation of the plan. In â€Å"do† the plan was carried out and data were collected. The analysis also came under the â€Å"do† phase. â€Å"Study† included the analysis and interpretation of the data obtained (Me lnyk and Fineout-Overholt, 2010). A summary of the new information clarified the findings. Under â€Å"act†, the nurse decided which of her concepts were acceptable for bringing about a favorable change and also planned her next cycle for further information for future change. Clinical research was essential to keep checking on predictions and hypotheses as they could go wrong at any time. Reality had to be faced: we could have been mistaken. Placing the facts inferred for others to judge is part of the game. Patients for dialysis in the outpatient department were usually too tired or ill to participate in any active trial. They were end-stage renal disease patients who required dialysis. The dialysis procedure was of utmost importance for maintaining the life of these patients (Doss et al, 2009). The patients could be having multiple comorbidities which needed individual attention to produce a successful outcome. Quality assurance in nursing was possible only with repeated r esearches but in an outpatient dialysis center, the question arose as to whether it was possible to do so. Clinical research was an arduous task in the outpatient dialysis clinic where the staff was already busy and focusing on terminal patients (Doss, 2009). Research procedures were too sensitive to time protocols and the rigidity could produce problems in the dialysis setting. There was a strong doubt as to whether the staff would understand the importance of ongoing research and trials. The chances of them not accepting that research as a component of end-stage renal disease were high. â€Å"Would the data collection be expected in time?† was the question many of the staff had. The biggest worry was whether the care to the patients would be interfered with. The terminology of research was also most unfamiliar to the staff. The extra work could produce a challenging environment with a huge tight schedule (Doss, 2009). The strengths and limitations of the quality assurance p rocess of primary nursing The quality of care provided by nurses was done by evaluating the process standards (Stanhope and Lancaster, 2006). Different agencies employed specific techniques for appraisal of nursing care. The peer review committee and client satisfaction survey constituted two primary approaches. Direct observation could provide some information on the nursing care. In the outpatient dialysis clinic it would not be possible for questionnaires, interviews or written audits as the patients were terminal and could not appreciate other interferences. However

Primiparous perception of labour pain Essay Example | Topics and Well Written Essays - 3250 words

Primiparous perception of labour pain - Essay Example Back ground and obstetrical data will be collected using patient's files. Following the completion of each interview; Data are usually text so audio tapes transcription using data base needed and themes best describing pain perception will be analysed. Hermeneutic phenomenological approach will guide me to understand women's experience of labour pain. This study will take a step in complex field of pain understanding and management by attempting to gain more understanding of primiparous perception of labour pain by focusing on quality, nature and meaning of pain rather than pain intensity. According to Creswell (1998), "The investigator writes a research questions that explores the meaning of that experience for individuals and asks individuals to describe their every day lived experience then collects data from individuals who have experienced the phenomena under investigation". Normal birth defined as "Spontaneous in onset, low-risk at the start of labour and remaining so throughout labour and delivery. The infant is born spontaneously [without help] in the vertex position [head down] between 37 and 42 completed weeks of pregnancy. After birth mother and baby are in good condition." (WHO, 1999). Although natural labour pain is a positive pain indicates that women's body working well and hard, and mostly increases in intensity with progress of labour, reaching mother to appositive end - the baby; most women report painful labour especially for those who had not previous birth experience "primiparous women". Most women represent perceived labour pain as cramping, sharp, aching, throbbing, pressing, shooting, and few women not experienced painful labour. That means the only suffering women can know what it feels like .The degree of pain experienced during labour is related to frequency, intensity, duration of uterine contraction and dilatation of the cervix. The positions of the fetus, descent of presenting part, stretching of the perineum and pressure on the bladder, bowel and sensitive pelvic structures also contribute to pain levels (Melzack, 1993). During the first stage of labour visceral pain of diffuse cramping and uterine contraction felt more within primiparous , in the second stage of labour ,sharper and more continues somatic pain in the perineum caused by fetal head pressure felt more within multiparous women.(Lee Man et al 2003). According to Ural (2004) labour pain perception and expererience range from woman to woman and also from pregnancy to pregnancy. Waldenstrom (1999) highlighted many of the factors that affect experience of labour pain like: belief in ability to cope with pain, societal expectations and beliefs about labour pain, birth environment, anxiety, fear and previous experience of birth. Midwifes are less able to accurately identify pain levels when the women describe them as sever. Non verbal cues (facial expression, body movement and vocalization) may be appropriate tools for the assessment of pain, however, action

How democracy is related to economic development Essay

How democracy is related to economic development - Essay Example Marx gave as example the histories of both England and France proved that economic development brought about democracy. Marx and his loyal fans, both within the bourgeoisie class, owned property and engaged in business as capitalists and entrepreneurs. Consequently, the bourgeoisie class led to the toppling of the prior authoritarian government, a replacement transition mode (Sfsu, 2014). The toppling resulted to the creation of democratic governments. The prior government was toppled because its policies ran smack against the very grain of laissez faire or free enterprise business concepts, based on transition theories (Sfsu, 2014). Likewise, Max Weber insisted that the fall of the profitability or viability of the bourgeoisie leaders to retain the economic development led to the destruction of the German democratic government. In the same light, Moore espoused the peasants contributed to the establishment of democratic government. The philosophers had espoused economic development leads to a better political communication environment. Further, Laothamatas adhered to Mr. S M. Lipset’s emphasis that an economically developed society will trigger the people to push for the implementation of a democratic state. The above article affirms the concept indicating economic development leads to viable democracy. M. K. Marx affirmed this concept. The bourgeoisie helped establish the economically viable democracy movements. Economic development priorities often led to free political elections within a democratic government. The reading affirms economic development contributes to the establishment and retention of democracy (Lipset, 1959, p 75). The economic wealth or status of the nation affects the nation’s democratic aspirations. Compared to a nation that is burdened with a low or bankrupt economy, a well to do nation (rich) has a better

War on Terror Essay Example for Free

War on Terror Essay The current war on terrorism raises a unique, formative innovation of American principles. It has now integrated the world of civilized countries united together in a massive ideological, as well as military, war to battle the common enemy of terrorism. In fact, this position with such a global coalition is what might be expected from America, a country that specializes in cultural pluralism. The disaster of 9/11 awakened the slumbering, decadence of a country taking itself for granted, unprotected, and living in Disneyland. There were warnings of terrorists’ threats in 1997 and 1998 (from China, Israel, and others). At that time, the U. S. government was too active developing a case against President Bill Clinton to pay attention to what was going on in the world beyond Washington, D. C. Had the Federal Bureau of Investigation, the Central Intelligence Agency, and Congress been as possessed with detecting terrorism and threats to the United States (connecting the dots) as they were with connecting Clinton to Monica Lewinsky (they could connect one dot on a dress to the president), we all might feel safer today. As the rest of the world has struggled with home-front terrorism (e. g. , England, France, the Middle East, Russia, and Japan), America has been egoistic in its own vast materialistic bubble oblivious to outer threats of terror. We have purely assumed somebody else will take care of the rest of the world terrorism as we are safely secluded on either side by two gigantic bodies of water. Yet, these thousands of miles of ocean are suitably called ponds as they can be traversed by sophisticated commercial jets in a matter of hours. Though, some analysts differentiate between political terrorists with an identifiable goal and millenarian terrorists who are said to â€Å"have no political agenda and owe their allegiance †¦ to a higher authority in heaven† (New York Times for July 23 and 24, 2002). The Palestine Liberation Organization is said to be an instance of the former and Al-Qaeda of the latter. The effectiveness of this distinction is open to question, however. Who can confidently be said to be a â€Å"millenarian terrorist†? A reading of Al-Qaedas manifestos illustrates that it harbors goals short of a global Caliphate. At the same time, â€Å"political terrorists† are not inevitably candidates for negotiations. That a group has a restricted political goal does not mean that negotiation can be prolific. The PLOs repeated rejection of opportunities for agreement on the concern of a Palestinian state may mean, as conceivably a majority of Israelis now believe, that anything short of a state â€Å"from the river to the sea† will be deplorable to it. If so, negotiations would not be fruitful or even worth pursuing. And it does not matter if Al-Qaeda would be satisfied with just the barring of United States forces from the Middle East—a limited, identifiable goal—if Americans find that improper. In short, if peace agreements must always be reached with ones enemy, it must matter less who that enemy is than what he is willing to trade. The war on terrorism possesses features that influence Washington to operate in direct conflict of accepted norms of international law, and to ignore the deficiencies and the crimes of its cobelligerents. As portrayed by Washington, the new war is a messianic, apocalyptic struggle of irreproachable good against consummate evil. Its inspiration is not the real world with its shades of gray (and certainly, pertinent histories and grievances), but the type of struggles that used to play out in the cowboy movies. Little mention is made of the fact that the major enemy is religious, actually intensely so at times to the point of intolerance, racism, and terror, and not atheist as the previous enemy was. There is no need to try to recognize that this new enemy regards Israel as a state that practices state terrorism and that by supplying military and economic aid, Washington is an accomplice. Or to try to understand that this enemy supposes that Washington should cut off this aid and declare war on state terrorists as well as private ones. Those on â€Å"our side† are seen as being good, or at least considerably better than the enemy (John Gray, 2002). It is a war of no negotiations with the enemy, no summit meetings, no compromise, and surely no need to modify policies to accommodate the feelings and the strategies of the enemy, or examine any just grievances that the enemy might probably have. The enemys soldiers will not be given prisoner of war status and will be tried in special military courts. Similar to the enemies of the Cold War, the enemy in the new war is depicted as sinister, cunning and underhanded. This time—and it is no inconsequential difference—the enemy in fact struck mainland America on September 11 and before, and is expected to strike again. The fear is that the enemy will grow and use weapons of mass destruction against us—nuclear weapons, or more probable, radiological dispersion devices, also called â€Å"dirty bombs† (conformist bombs to which radioactive material has been added). This war too, Washington advises us openly and in advance, is a war of global proportions. It is an open-ended war with the world as its battleground. The enemy assumes two general forms. One part is visible, above ground, represented by evil governments and reminiscent of the old Soviet bloc. So far only four of the enemy governments in the new war have been recognized—the former governments in Afghanistan and Iraq, and two remain â€Å"axis of evil† governments in Iran and North Korea. The other enemy component is invisible, consisting, we are told, of cells in some 50 or 60 typically unnamed countries. These are not the cells of the communist party, but the underground organizations of what Washington chooses to call â€Å"terrorists†. Whatever its form, whether bearing the legality of government or existing underground, the enemy must be destroyed. To do this, we should sometimes act alone, unilaterally. Other times we can act with our allies (Michael Scott Doran, 2001). A Homeland Security agency was set up to fight terrorism at home, with a political friend of the president acting as its head and numerous agencies put under its jurisdiction. There is evidence that homeland security—whose reason is truly defensive rather than offensive—is under funded. For instance, port security has received only one-tenth the amount that the Coast Guard says is desired (New York Times, June 17, 2003, p. 27). I believe, a major weakness in home security is the distressed financial position of state and local governments. Impoverished by a slothful economy and the drying up of federal grants, they have been forced to lessen expenditures not only for education and welfare, but also for police and fire departments. The latter are the first line of defense against terrorism on mainland America, and their risky financial position is related to the federal tax cuts, preferred items in the domestic agenda of the Bush administration which favors tax breaks for the rich as a way of motivating the economy. In his first State of the Union Address, President Bush said â€Å"I will not wait on events, as danger gathers† (New York Times, January 30, 2002, p. A1). Later, he directed his top security aids to originate a fundamentally new national security doctrine and strategy called â€Å"preemption† (New York Times, January 30, 2002, p. A1). The doctrine and the strategy were formed for use against those chosen as terrorist groups â€Å"of global reach† and such states as Iraq that were accused of aiding terrorists and attempting to build up nuclear weapons or other weapons of mass destruction. As explained by Condoleezza Rice, the National Security Adviser, preemption â€Å"means forestalling certain destructive acts against you by an adversary. † She added that there are times when you cannot wait to respond. What she evidently meant is that â€Å"you respond first, before your adversary strikes† (New York Times, January 30, 2002, p. A1). Put in more accurate English, you begin the violence, an act that traditionally has been called â€Å"aggression. † The war against terrorism thus consist of the preemptive strike, in which Washington â€Å"responds† before an adversary, or even a suspected antagonist, initiates an aggressive act. Ingenuously put, Washington seeks to express the notion that â€Å"the enemy† is so evil that aggression is an adequate strategy to be used against him. In the case of Iraq, the range of such strategies has run from attempts to assassinate Saddam Hussein to a full-scale incursion of Iraq. Preemption contrasts simply with the non-aggressive deterrence principle that served both Washington and the Soviet Union during the Cold War. Preemption contrasts basically with the non-aggressive deterrence principle that served both Washington and the Soviet Union throughout the Cold War. Deterrence sought to avert an attack by an aggressor, particularly a nuclear attack, by threatening to retaliate. Washington built a mighty nuclear and conformist arsenal with the declared purpose of deterring the Soviets from striking the first blow. The arsenal was planned to be of such dimensions that a Soviet attack would not obliterate it and that Washington could retaliate with crushing nuclear force. The Soviets built what they judged to be a similar arsenal. The George W. Bush administration also abandoned non-proliferation as the way of averting the spread of nuclear weapons, i. e. of preventing their spread by peaceful means only. It has reserved for itself the right to attack those nations that it blames of seeking to develop nuclear weapons or other weapons of mass obliteration. Washington did engage in preventative attacks during the Cold War, two examples being Panama and the Dominican Republic. The disparity in the George W. Bush era is that aggression is now Washingtons announced overt policy. In both eras Washington sustained rightwing dictators who committed state terrorism. Popular support for military action in reaction to terrorism predates 9/11 but, contrary to common non-American perceptions of a belligerent, isolationist and nationalistic nation, mass responses sustained a multilateral approach to terrorism, international engagement, a stronger United Nations (UN) role and building goodwill towards America through humanitarian and development aid. The public also rejected the idea of a basic clash of cultures between Islam and the West. In short, US opinion was considerably closer to that of Europeans than much media coverage on both sides of the Atlantic suggested. Ninety-five percent of Americans, for instance, agreed that it was important for the war on terrorism to be seen by the world as an effort of numerous countries working together, not just a US effort. A Harris poll conducted over 19–24 September found 79 percent saying it was very and 16 percent somewhat important to build a strong international combination of many countries to support us. Eighty-eight percent agreed it was very or somewhat significant to get the support of as many Arab and Islamic countries as possible. Whilst 50 percent said military action must occur regardless, 45 percent held that America should take military action against terrorist organizations in other countries only if the UN Security Council authorizes it. (William Schneider, 2002) Almost all Americans favored dealing with terrorism through multilateral action. The majority preferred including other nations forces in the Afghan war regardless of America being constrained by having to make joint decisions. A strong majority supported using international legal bodies for terrorist trials with a plurality favoring trying bin Laden before an International Criminal Tribunal rather than a New York federal court. The public also showed at least as much support for non-military as military instruments (liquidating terrorist funds, enhancing intelligence, strengthening international law and building goodwill), holding non-military means to be more effective in preventing future terrorism. The majority Americans nonetheless agreed that failure to respond militarily to 9/11 would increase the viewpoint of future terrorist attacks (Michael Scott Doran, 2001). In legitimating Bush and easing – though not assuring – passage of his legislative agenda and judicial appointments for the 108th Congress (2003–4), the results however reflected and reinforced both the priority and preferences of the administration on foreign policy. The common UN Security Council vote in favor of a new resolution on Iraq passed on 8 November, subsequent the prior months terrorist attacks on Bali and Moscow, augmented not only the administrations warnings on the significance, scale and multifaceted nature of the threat of international terror but as well reinforced the Bush administrations faith in anticipatory actions against state as well as non-state actors – through coalitions if probable but unilaterally if necessary. Ironically, almost thirty years after Arthur Schlesinger, Jr. had destined the development of an imperial presidency under Johnson and Nixon, both the enhanced legal right of the president and the vast reach of American power abroad suggested that it had came out in an particularly potent form by 2003–4. Implicit in many European responses to 9/11 was the idea that if Americans would only learn more of the Middle East, Islam and global politics, US foreign policy would change in ways congenial to Europeans and others (the debate here is ultimately less one about extreme or insufficient internationalism but more whether US policies are the ones others favor – a unilateralist America devoted to enforcing stronger environmental safeguards than Kyoto and dispensing foreign aid to Baghdad and Pyonyang would doubtless win plaudits in Brussels and Berlin). But there is as much reason to deduce the opposite. 9/11 strongly reconfirmed the Bush teams approach: military strength as an essential but insufficient condition of assuring the national security of a unique nation, political system and people. Simply when clear and present dangers from state and non-state actors alike appear determinedly more muddied and distant is Americas taking part in global affairs likely to be shaped by anything other than the primacy of its own security. For the USA, after saving Europe twice and productively leading a worldwide anti-communist struggle, another global war is well in progress. References: Jennifer S. Holmes, Terrorism and Democratic Stability (Manchester: Manchester University Press, 2001). New York Times for July 23 and 24, 2002 Michael Scott Doran, Somebody Elses Civil War: Ideology, Rage and the Assault on America, in James F. Hoge Jr. and Gideon Rose (eds. ), How Did This Happen? Terrorism and the New War (Oxford: Public Affairs Ltd, 2001), pp. 31–52. Michael Scott Doran, Somebody Elses Civil War: Ideology, Rage and the Assault on America, in James F. Hoge Jr. and Gideon Rose (eds. ), How Did This Happen? Terrorism and the New War (Oxford: Public Affairs Ltd, 2001), pp. 31–52. William Schneider, Long on Character, Short on Details, National Journal, 2 Feb. 2002, p. 350. New York Times, January 30, 2002, p. A1 New York Times, July 22, 2002, p. A1 New York Times, June 17, 2003, p. 27 John Gray, Why Terrorism is Unbeatable, New Statesman, 25 Feb. 2002, pp. 50–3.

Analysis of Beer Brands in India

Analysis of Beer Brands in India Introduction Beer market has been rising quickly, especially in India beer market is rising over the previous 10 years, by virtue of the effective consequences of statistical styles and predictable transforms, like: Growing income stages: Grow in the income levels of person has direct effect the beer consumption. As the income of the people increases then the beer consumption is also increases and the Indian beer consumption is continue growing, but at a very minimum growth rate. Changing age profile: As a result of high birth rates, a huge percentage of Indian people are in the age group of 20-34 years. So, this age group is the almost suitable aim for beer marketers. That age group provides a improve enlargement of beer utilization in India. Changing lifestyles: Now the alcohol consumption has becomes the traditional feature of the Indian society but its not adapted by all. Still its adapted by those urban consumers who become more exposed to western life styles. In the present scenario women are also consuming more and more beer. Reduction in beer prices: Reduction in beer price is also responsible for rising beer consumption. The Indian customer usually values a hard drink on the base of its kick factor in opposition to its value. In India the upcoming of beer manufacturing is very much expectant because India has essentially a hot and sizzling weather and the beer drinkers in the nation are too younger than the usual beer drunkard in another place in the globe This builds them extra to be expected to bear the brand name with them for a life span (http://www.indianmba.com/Faculty_Column/FC519/fc519.html). Beer Brands in India These are brands in the Indian markets Kingfisher, Fosters Beer, Dansberg, Carlsberg, Golden Eagle, Carling Black Label, Haake Beck, Flying Horse Royal Lager, Guru, Haywards skol, Haywards 5000, Haywards 2000 Beer, Maharaja Premium Lager, Hi-Five, Heinekin, Taj Mahal, Ice, Legend, KnockOut, Kirin, Kingfisher Strong, Kingfisher Diet, London Diet, London Draft, London Pilsner, Sand Piper, San Miguel Lager, Royal Challenge, Sand Piper, Zingaro and Strohs. (http://www.indianmba.com/Faculty_Column/FC519/fc519.html). Beer industries in india In India there are many Beer Industries both Indian Industries and Foreign Industries (FDIs) are serving in India, some International Industries serves in India by having acquisitions, strategic alliance with Indian Brewing Industries. Some multinational Indian brewing industries are also serving in foreign countries their Head Office is in India but they serves in India and foreign both countries. Some foreign companies established their Head Office both in India and in their country. Some Breweries Industries in India are as under:- United Breweries Limited Mohan Meakins Radico Khaitan United Breweries Limited United Breweries Limited (UBL), United Breweries is a type of conglomerate company with a main focal point on the brewery (beer) and alcoholic beverages industry and was founded in 1857 by Scotsman, Thomas Leishman who is the real founder if the UB Group (http://en.wikipedia.org/wiki/United_Breweries).On 15th March, 1915   Mr. Thomas Leishman acquired 5 breweries to form United Breweries Ltd. with its registered office at 17 Armenian Street, Chennai -1 (INDIA), then headquarter of this group is moved to Bangalore in 1950s,( http://www.kingfisherworld.com) means its a South Indian based British breweries. At the age of 22, Vittal Mallya was elected as the companys first Indian director in 1947, after a year he replace as the chairman of the company and now, Dr. Vijay Mallya (who is also a member of the Indian Parliament) is the Chairman and Owner of this UB Group (http://en.wikipedia.org/wiki/United_Breweries) the UB Group are deep-rooted in the forerunner company, United Breweries Limited, also assigned to as the Beer Division of the UB Group (http://www.kingfisherworld.com) UB Group is the market manager in the Indian beer market with a 40% market stake. Its forerunner Kingfisher brand commands 25% market stake alone (http://www.indianmba.com/Faculty_Column/FC519/fc519.html). UB is the Indians largest producer of beer with market share by volume about 48%. Brands of ub group The active beers of flagship Kingfisher Brand of UB Group are:- Kingfisher Lager Kingfisher Light Lager Kingfisher Strong Lager Kingfisher Super Strong Lager Flying Horse Royal Lager Kalyani Black Label Strong Lager Premium Ice Beer Raj Cobra Taj Mahal Premium Lager (http://en.wikipedia.org/wiki/United_Breweries). Mission Every company, group has its own mission or operation for accomplishing their desired target so, UB Group also have a mission which is mention under the mission statement given by the Dr. Vijay Mallya says as follows : They focused on assuming leadership in all our target market. They seek to be the most preferred employer wherever they operate. They recognize that our organization is built around people who are our most valuable asset. They will continually increase the long-term value of their Group for the benefit of our shareholders. They will operate as a decentralized organization and allow each business to develop within our stated values. They will be a major contributor to our National Economy and take full advantage of our strong resource base. They commit themselves to the ongoing mission of achieving Scientific Excellence. They will always be the partner of choice for customers, suppliers and other creators of innovative concepts (http://www.theubgroup.com/profile_mission.aspx). Human Resource Strategy Every company needs human resources to run their business and to survive so, Dr. Vijay Mallya said Our Company is committed to build an organization that is aggressive, consumer essential and market determined and its endeavour has been to be a magnet for, develop and maintain the most excellent talent available. The human resources systems and procedure are lined up to meet this intention. Over the years the organization has been capable to make an open, visible and encouraging tradition that encourages staff to deliver advanced stage of performance. Reimbursement surveys and capability evaluation exercises have been commence in order to moderate people-related risks. As an effect of these schemes, the reimbursement levels have now been standards with equivalent organizations in the industry and the capability evaluation has permitted us to sponsor people from within to take on superior responsibilities. Training and Development carries on to be a significant area of focal point for raising the capability levels in the organization to strengthen its functional and leadership foundations. (http://www.theubgroup.com/PDF/UBL_Annual_Report/UBL_Annual_Report_2008.pdf). MARKETING Strategies Marketing is mainly focus on structuring brands that ensures a huge increase in amount in market stake and be capable adequate to accept competition both locally and internationally. Kingfisher was located as a young, stimulating and enjoyable beer symbolized by its influential statement â€Å"The King of Good Times†. All communicating on the product was constant with its placing. Kingfisher was linked up with sports and shows like cricket, football, hockey, fashion shows, motor racing and horse racing to add a proportion of speed and fashion to the brand image. The UBL expend around 20% of net sales on advertisement and sponsorship, which was centered on launching of new brands and rising capacity. The corporation was de-stressing the level of seasonality and supporting utilization of beer throughout the monsoons through promotional and wakefulness campaigns. Kingfisher brand name was attributed to a local bar in the northern area as part of brand promotion scheme. The bar was not a single kingfisher beer channel, but 80% of the beer served was of United Breweries. (Mittal Amita, Cases in Strategic Management) Under the marketing strategies, United Breweries Limited has diminished the cost of its tipple beer by 28.5% from Rs2100 each drum to Rs1500 each drum earliest. A mugful of tipple beer will then price Rs25 in opposition to Rs30-35 earliest. This check marketing scheme was set up on October 16, 1998 and is only being made for Karnataka. The company says that its a new marketing strategy and not connected to its deprived functioning in the second quarter of 1998, when its net income cut down by 53% and turnover cut down by 29%. United Breweries Limited recommends expanding its Kingfisher product to vacation wear, like T-shirts and Bermudas. It suggests utilizing its set-up in many cities to advertise these products. United Breweries is using the Kingfisher brand to promote sports. UB also used same brand name for its mineral water. UB looks to have earned from its judgment to sponsor the East Bengal soccer team as the trades of the brand has raised 5 times. (http://www.faqs.org/abstracts/Business-international/THE-MUG-STRATEGY-UB-SLASHES-PRICE-OF-DRAUGHT-BEER-UB-LAUNCHES-SPECIALITY-ICE-BEER.html) Quality If we search about quality of Beer of United Breweries then we find that the (http://www.theubgroup.com/profile_mission.aspx) quality and cleanliness are the key essentials of the United Breweries manufacturing convictions. For this the Central Scientific Laboratory (CSL), whose headquarter is at Bangalore sets principles for its every breweries. Quality Management Systems put down line of ISO 9000 are rigorously stick on to regulating quality at each phase of production, from raw materials to the finish product(http://www.kingfisherworld.com). UBL also, organizing the manufacture procedure, the CSL analyses the Companys beer released market puts on ice all over the Country, the oppositions beers and beers across the world. These beers are checked as per the principles laid down by the European Brewery Convention on 40 different extents. By these principles, United Breweries beers dont just the same, but even improve on, numerous Dutch and American beers (http://www.kingfisherworld.com). Production break-up of UB UB Owned Breweries Contract Breweries Total UB Owned % 2000-01 14,84,163 5,09,146 19,93,309 74.6 2001-02 9,85,059 6,72,344 16,57,403 59.4 2002-03 12,62,025 10,50,493 23,12,518 53.3 2003-04 13,06,636 13,39,650 26,46,286 49.4 (Cases in Strategic Management) Markets of UB Government Market: In a government market, the respective state government was the wholesale distributor of beer and acquired beer directly from manufacturers based on an annual tender system, via its own agencies. The government controlled the price at which beer was procured from the manufacturer. This beer was then retailed through private vends (e.g., Tamil Nadu, Andhra Pradesh) or a combination of government and private vends (e.g., Kerala, Delhi). Open Market: In this market, there was little or no government intervention in the pricing and distribution of beer. The manufacturers sold beer to the wholesaler/distributor who in turn sold it to the retail outlets. Pricing was free and determined by market forces. The government issued wholesale/retail licenses for a fee. However, in certain markets, new licenses were not freely available. Exports: The companys products were exported indirectly through UB Global Corporation Limited a subsidiary of UBHL. The Company had a tie-up with SN, which had a long established track record of distribution of third party brands, for the international distribution of ‘KINGFISHER. The company also entered into an exclusive Licensing and Distribution Agreement on May 24, 2004 with Independent Liquor Limited (ILL) to manufacture, package, market, distribute, and sell the products of the company in Australia and New Zealand for five-years. They worked closely with Scottish Newcastle to extend the reach of products, particularly, Kingfisher to more global markets. Kingfisher was a well-established brand in many countries and leveraging Scottish Newcastles distribution strengths would increase the franchise of the brand (Cases in Strategic Management). Beer manufacturing process The manufacturing process of beer has nine steps such as milling, mashing, filtration, wort boiling, wort cooling, fermentation, lagering, filtration then beer is ready to be packed in barrels. This process can be cleared by the image given below- http://mpstateagro.nic.in/Project%20Reports%20pdf/BREWERY.pdf Milling: For capable evocation with water, malt must be crushed. Early on milling processes used stones compelled by hand or by water or animal power, but current brewing uses automatically compelled roller mills. The chart of the mill and the space among the rolls are important in acquiring the accurate reduction in mass of the malt. The aim is to hold on to the husk comparably perfect while breaking up the frangible, customized starch into particles (http://www.britannica.com/EBchecked/topic/58378/beer/236419/Milling). Mashing: Mashing is the process of mixing crushed grain (usually malted or cracked grain) with water, and heat-up this mixture with remains at certain temperature (www.sterkensbrew.be/sbm/beer_making.html) and this temperature should be between 150-158 degrees F for just about one hour (www.homebrewmart.com/recipes.html) to allow bacterias in the malt to smash down the starch in the grain into sugars, usually maltose (www.sterkensbrew.be/sbm/beer_making.html). Filtration or Mash Filter: A mash filter is a plate-and-frame filter. The vacant frames have the smash, counting the exhausted grains, and have a capability of approximately one hectoliter. The plates contain a affirm body structure for the filter cloths the plates, frames, and filter cloths are ordered in a carrier frame like so: frame, cloth, plate, cloth, with plates at every end of the arrangement. Newer mash filters contain vesicae that can push the fluid out of the grains between spargings. The grain does not perform similar to a filtration medium in a mash filter (www.sterkensbrew.be/sbm/beer_making.html). Wort Boiling: Boiling the gained distills, called wort, assures its infertility, and thus keeps a lot of infections. For the duration of the boil suds are added, which give bitterness, taste, and fragrance complexes to the beer, and, beside with the heat of the boil, induces proteins in the wort to condense and the pH of the wort to drop. At last, the vapors developed through the boil volatilize off tastes, together with dimethyl sulfide usher. The boil must be carried on so that is it even and acute. The boil lasts between 50 and 120 minutes, calculating on its strength, the hop addition agenda, and volume of wort the brewer anticipates evaporating (www.sterkensbrew.be/sbm/beer_making.html). Wort Cooling: After malt filtration process, the wort must be cut down to temperatures of fermentation prior to yeast is added. In present breweries this is accomplished through a plate temperature exchanger. A plate temperature exchanger has lots of ribbed plates, which form two abstracted paths. The wort is distend into the temperature exchanger, and goes throughout each other space among the plates. The cooling measures, generally water, goes through the other spaces. The ribbed in the plates make sure disordered flow. The last few plates frequently use cooling measures which can be refrigerated to below the sub-zero point, which allows a better-quality control over the wort-out temperature, and also facilitates cooling around 10  °C. After cooling, oxygen is frequently dissolved into the wort to refresh the yeast and support its procreation (www.sterkensbrew.be/sbm/beer_making.html). Fermentation: Fermentation, as a stair in the brewing procedure, initiates the moment yeast is added to the chilled wort. This is also the position at which the creation is first called beer. It is through this phase that sugars won from the malt are metabolized into alcohol and carbon dioxide. Most breweries nowadays use cylindroconical tanks, or CCTs, have a conical (pointed) base and a cylindrical top. The cones space is usually 60 °, an angle that will allocate the yeast to flow in the direction of the cones top, but is not so sharp as to take up too much vertical gap. CCTs can switch both fermenting and refining in the same tank. At the end of fermentation, the yeast and other frozen which have dropped to the cones top can be simply swill out a dock at the peak. Then, the tanks to allow the CO2 generate by the yeast to typically carbonate the beer. This spile device can be place to a set pressure to match the kind of beer being generated. The more pressure the spile holds back, the more carbonated the beer developed (www.sterkensbrew.be/sbm/beer_making.html). Lagering or Conditioning:After the fermentation process, next procedure is conditioning or developing the carbon dioxide to provide the beer its white foamy head (http://www.kingfisherworld.com).When the sugars in the fermenting beer have been more or less totally digested, the fermentation slows down and the yeast begins to settle to the bottom of the container. At this stage, the beer is refrigerated to around freezing, which promotes settling of the yeast, and causes proteins to curdled and settle out with the yeast. Unlikable flavors such as phenolic composites become unsolvable in the cold beer, and the beers aroma happens to smoother. For the period of this time force is maintained on the containers to forestall the beer from going flat. If the fermentation containers have chilling jackets on them, as opposite to the entire fermentation basement being chilled, conditioning can happen in the same tank as fermentation. Other than different tanks (in a separate basement) must be employed (www.sterkensbrew.be/sbm/beer_making.html). Filtration: Filtering the beer become stable the flavor, and provide beer its polished shine and blaze. Not all beer is filtered. Filters arrive in many types. Many use pre-made filtration media like sheets or candles, while others use a fine powder made of, for instance, diatomite, also called diatomaceous earth or kieselguhr, which is initiated into the beer and recirculated past screens to form a filtration bed. Filters series from rough filters that eliminate much of the yeast and any solids (e.g. hops, grain particles) left in the beer, to filters tight as much as necessary to sprain color and body from the beer. Generally used filtration ratings are divided into rough, fine and sterile. Rough filtration leaves some muddiness (cloudiness) in the beer, but it is observably clearer than unfiltered beer. Well filtration grants a glass of beer that you could read a newspaper through, with no detectable muddiness. Finally, as its name involves, hygienic filtration is fine as much as necessary that almost all microorganisms in the beer are detached during the filtration process (www.sterkensbrew.be/sbm/beer_making.html). Packaging: Packaging is placing the beer into the tanks in which it will depart the brewery. Normally this means in bottles and barrels, but it might contain cans or bulk tanks for high-number customers (www.sterkensbrew.be/sbm/beer_making.html). So, this is the full process of manufacturing of beer in industries but, some industries follow some additional steps at the time of manufacturing of beer. Strategic alliance Upon entering the new millennium, the UB Group became more focused on becoming the second largest marketer of Spirits products in the world. With the acquisition of Shaw Wallace Company Limited, this Division owned twelve millionaire brands. The market share of the Spirits Division in India was 50%, and exports to the Middle East, Africa, and Asian countries were growing rapidly (Cases in Strategic Management). In addition, United Breweries Limited has also enrolled into mutli-faceted strategic alliance with Scottish NewCastle Plc (SN), an international brewery major, with $6 billion in proceeds and a market capitalization of $5.4 billion. This alliance, distant from having a joint venture in India, will permit SN to market it International brand names like Kronenbourg in India, while UBL will develop SNs global network to further globalize its Kingfisher (http://www.kingfisherworld.com). Conclusion United Breweries Limited is the India based breweries and spreading all over the world with successful brand name â€Å"Kingfisher†. This brand Kingfisher has been ranked amongst the top 10 flashing raising brands in the UK (http://www.kingfisherworld.com). Another subsidiaries of UB Group United Sprits Limited is also spreading all over the world with brand name â€Å"McDowells†, McDowells No.1 is the largest selling brandy all over the world. The policies of United Breweries are suitable for Indian market and that is why this company has got a grand success with in 10 years. If this company is interested to operate in some other countries, it has to revise its policies to get success in another country which will include marketing policies and pricing policies.

A Case for Therapeutic Massage for Chronic Neck Pain

A Case for Therapeutic Massage for Chronic Neck Pain Holly Jackson The title of the article I chose is: Five-Week Outcomes From a Dosing Trial of Therapeutic Massage for Chronic Neck Pain. It was published in the Annals of Family Medicine in the March/April issue in 2014. I chose to use this article because it relates to the chief complaint of my Wednesday client and supports massage as a viable treatment option. I recognized a need to learn more about the condition in order to be a more competent massage therapist. In the United States, chronic neck pain is a common complaint and ranks high on the list of disabilities. Individuals who suffer often seek help from qualified massage therapists. Learning the ins and outs of the neck, including muscles, tendons, ligaments and nerves is crucial for giving a quality massage. This knowledge, paired with the proper techniques, becomes an invaluable tool in the massage therapists tool belt for success, which will create lasting benefits for the client. Inconclusive results prior to this study have been a result of too many variables in the techniques and infrequency of treatments. The purpose of this study was to set a specific duration of treatment, with variance on the number of treatments received, to determine if massage therapy could help ease chronic neck pain. Study subjects had to meet a rigorous list of requirements: Adults aged 20 to 64 years with chronic nonspecific neck pain lasting at least 3 months exclud[ing] individuals whose neck pain had a pathologically identifiable cause, was complex, or was too mild, [had] potential contraindications for massage, [received] massage within the last 3 months, [and had not received] massage for neck pain within the last year. (Sherman, et al. 2014, p. 113) There were 228 participants chosen and individuals were randomly assigned to one of six groups. One of the groups was the control group where the participants were put on a wait list. Each of the groups contained 37 to 39 individuals. The study lasted 4 weeks, with final outcomes gathered in the fifth week over the phone by an individual who wasnt aware of group assignments. Besides the control group, which didnt receive massage, there were five groups with variances of massage ranging from 30 minutes 2 or 3 times a week to 60 minutes 1, 2, or 3 times a week. Each of the groups had specific parameters for the treatments, which included range of motion assessment, hands-on check-in, massage applied directly to the neck, [and] addressing compensatory patterns (Sherman, et al. 2014). The results were measured using several point systems including patient satisfaction. The investigators found convincing results from the study groups. According to the study measurements, all of the groups showed improvement except for the control group, which did not receive massage. The measurements for neck pain intensity and neck disability index (or NDI), indicated that even though the 30-minute massage groups showed improvement in the measurements of the study, the most significant results came from the 60-minute massage groups, especially those groups receiving 3 massages per week. Studies that were conducted prior to this were inconclusive in their methods and findings. The significance of these findings cannot be understated. Massage is a viable, verified method of treating chronic neck pain with considerable measures of improvement and relief of symptoms when administered with regularity. The thoroughness of this study supports the use of therapeutic massage as a complementary treatment option. The measurements taken at the onset of the study showed that most people who suffer from chronic neck pain are not satisfied with conventional treatment options. With the finding of this study supporting therapeutic massage, the impact on the massage industry has the potential to grow exponentially. Massage has much more to offer than just feeling great, it has the ability to relieve symptoms and improve quality of life. I believe this is a perfect prescription for repeat business with satisfied clients. References Sherman, K., Cook, A., Wellman, R., Hawkes, R., Kahn, J., Deyo, R., Cherkin, D. (2014). Five-Week Outcomes From a Dosing Trial of Therapeutic Massage for Chronic Neck Pain. Annals of Family Medicine, 12(2), 112-120. doi:10.1370/afm.1602

The Passive and Pitiful Ethan Frome Essay -- Ethan Frome Essays

The Passive and Pitiful Ethan Frome   Ã‚  Ã‚  Ã‚   Ethan Frome is a man torn between what he wants to do, and what he should do.   Life in a rural town can be tough, but when faced with complications, it can be almost unbearable.   When Ethan decides to marry his distant cousin, Zeena, his life turns down a long and lonesome road.   Ethan's lack of assertiveness and decisive action only worsens his already lonesome and stressful life.         Ã‚  Ã‚   Though too intelligent for rural life, Ethan finds himself stuck in an average man's shoes. Leaving any opportunity he had to become someone in life, Ethan moves back to Starkfield to take care of his ailing mother and attend to their farm(Wharton 29).   Rather than living a lonesome life after his mother passes away, Ethan asks Zeena to stay with him, which turns out to be his first mistake (Wharton, 29). As soon as his mother passed away, Ethan should have asked Zeena to leave and sold his farm.   His love for learning and keenness for engineering could have led Ethan to a much better life.   Unfortunately, he feels obligated to stay with Zeena, thus ending all hope   for a better life.         Ã‚  Ã‚   Zeena's ailments were nothing more than a way to gain attention from Ethan and everyone else in Starkfield.   Zeena wastes valuable money to buy an electric battery to help her overcome her "sickness", but never figures out how to use it(Wharton, 26); She spends too much money buying useless medicine when she knows money is hard to come by.   Being the man of the house, Ethan should have expressed the fact that her ailments were a factor of them being poor.   Instead Ethan goes by day by day doing what he needs to do, and what Zeena tells him.   Unfortunately for Ethan,... ...controllable circumstances brought him back home, it was he who chose to stay and risk losing all hope for the life he had dreamed for.   Ethan's decision to be with Zeena did nothing but make his already dreadful life worse.   When Mattie finally arrives, it's almost like a small burden has been lifted from Ethan's shoulders and he is almost allowed to live again. Lacking the ability to make decisions, Ethan worsens his life by letting things just slide by; and by not standing up to Zeena, the outcome leaves Ethan more desperate and lonelier than he was before.    Works Cited and Consulted: Bell, Millicent. The Cambridge Companion to Edith Wharton. New York: Cambridge University Press, 1995.   Springer, Marlene. Ethan Frome: A Nightmare of Need. New York: Twayne Publishers, 1993. Wharton, Edith. Ethan Frome. New York: Penguin Group, 1993.

Essay examples --

The word â€Å"challenging behavior† can evoke feelings of frustration, anger, hostility or sense of helplessness in any parent, teacher or caregiver of a young child with behavioral challenges. Education.com (2006 - 2012) defines this term: as behavior that may impede with a child’s ability to learn, develop or play in a manner that is socially acceptable. They further define challenging behavior as behavior that could be potentially harmful to the child or others. This type of behavior in a young child, predisposes that child to social problems and academic failure (Klass, Guskin, and Thomas, 1995; Ritchie and Pohl, 1995). Marion (2011) defines challenging behavior as a stimulus that a child reacts poorly to, that in turn challenges the child’s parents or teachers to guide them in a positive manner. Current research indicates that children who have significant challenging behavior will have problems in school. They have issues with social skills, emotiona l control and language development. These insufficiencies contribute to the lack of skills to succeed in basic academic tasks such as reading (Coi, 1996). Traits that are often attributed to children who exhibit these traits are hyperactivity, inattentiveness and disruptive. Teachers are twice as likely to overlook them, ask them fewer questions and be low in positive responsiveness (Webster-Stratton & Herbert, 1994; Shonkoff and Phillips, 2000). Children with behavioral challenges face far greater difficulties with social and emotional development. Other children will tease and ridicule them, or reject them entirely. These experiences bruise a child’s self-esteem and confidence, they are left feeling depressed and isolated. Once a child accepts rejection, they fight or ... ...s, to difficulties in conflict resolution to academic success. Parents play a pivotal role in teaching their young children how to appropriately behave or react to a certain stimuli. Positive adult-child interactions such as respect, providing an environment that is not rushed, using calm tones and accepting differences go a long way in changing or guiding a child’s behavior (Marion, 2011). For some children how to react to a certain situation in a positive manner is innate. However, other children need to be taught the skills to productively and successfully navigate conflicts that might arise. This can be achieved through a Direct Model Plan, a PBIS or a Behavior Matrix (Carter & Pool, 2012) The goal of challenging behaviors is to prevent those behaviors from rising, by providing children with the skills to navigate successfully through difficult situations.

Minority Group and Multiculturalism Essay

Ideas about the legal and political accommodation of ethnic diversity — commonly termed â€Å"multiculturalism† — emerged in the West as a vehicle for replacing older forms of ethnic and racial hierarchy with new relations of democratic citizenship. Despite substantial evidence that these policies are making progress toward that goal, a chorus of political leaders has declared them a failure and heralded the death of multiculturalism. This popular master narrative is problematic because it mischaracterizes the nature of the experiments in multiculturalism that have been undertaken, exaggerates the extent to which they have been abandoned, and misidentifies not only the genuine difficulties and limitations they have encountered but the options for addressing these problems. Talk about the retreat from multiculturalism has obscured the fact that a form of multicultural integration remains a live option for Western democracies. This report challenges four powerful myths about multiculturalism. First, it disputes the caricature of multiculturalism as the uncritical celebration of diversity at the expense of addressing grave societal problems such as unemployment and social isolation. Instead it offers an account of multiculturalism as the pursuit of new relations of democratic citizenship, inspired and constrained by human-rights ideals. Second, it contests the idea that multiculturalism has been in wholesale retreat, and offers instead evidence that multiculturalism policies (MCPs) have persisted, and have even grown stronger, over the past ten years. Third, it challenges the idea that multiculturalism has failed, and offers instead evidence that MCPs have had positive effects. Fourth, it disputes the idea that the spread of civic integration policies has displaced multiculturalism or rendered it obsolete. The report instead offers evidence that MCPs are fully consistent with certain forms of civic integration policies, and that indeed the combination of multiculturalism with an â€Å"enabling† form of civic integration is both normatively desirable and empirically effective in at least some cases. To help address these issues, this paper draws upon the Multiculturalism Policy Index. This index 1) identifies eight concrete policy areas where liberal-democratic states — faced with a choice — decided to develop more multicultural forms of citizenship in relation to immigrant groups and 2) measures the extent to which countries have espoused some or all of these policies over time. While there have been some high-profile cases of retreat from MCPs, such as the Netherlands, the general pattern from 1980 to 2010 has been one of modest strengthening. Ironically, some countries that have been vociferous about multiculturalism’s â€Å"failure† (e. g. , Germany) have not actually practiced an active multicultural strategy. Talk about the retreat from multiculturalism has obscured the fact that a form of multicultural integration remains a live option for Western democracies. However, not all attempts to adopt new models of multicultural citizenship have taken root or succeeded in achieving their intended effects. There are several factors that can either facilitate or impede the successful implementation of multiculturalism: Multiculturalism: Success, Failure, and the Future 1 MIGRATION POLICY INSTITUTE Desecuritization of ethnic relations. Multiculturalism works best if relations between the state and minorities are seen as an issue of social policy, not as an issue of state security. If the state perceives immigrants to be a security threat (such as Arabs and Muslims after 9/11), support for multiculturalism will drop and the space for minorities to even voice multicultural claims will diminish. Human rights. Support for multiculturalism rests on the assumption that there is a shared commitment to human rights across ethnic and religious lines. If states perceive certain groups as unable or unwilling to respect human-rights norms, they are unlikely to accord them multicultural rights or resources. Much of the backlash against multiculturalism is fundamentally driven by anxieties about Muslims, in particular, and their perceived unwillingness to embrace liberal-democratic norms. Border control. Multiculturalism is more controversial when citizens fear they lack control over their borders — for instance when countries are faced with large numbers (or unexpected surges) of unauthorized immigrants or asylum seekers — than when citizens feel the borders are secure. Diversity of immigrant groups. Multiculturalism works best when it is genuinely multicultural — that is, when immigrants come from many source countries rather than coming overwhelmingly from just one (which is more likely to lead to polarized relations with the majority). Economic contributions. Support for multiculturalism depends on the perception that immigrants are holding up their end of the bargain and making a good-faith effort to contribute to society — particularly economically. When these facilitating conditions are present, multiculturalism can be seen as a low-risk option, and indeed seems to have worked well in such cases. Multiculturalism tends to lose support in high-risk situations where immigrants are seen as predominantly illegal, as potential carriers of illiberal practices or movements, or as net burdens on the welfare state. However, one could argue that rejecting immigrant multiculturalism under these circumstances is in fact the higher-risk move. It is precisely when immigrants are perceived as illegitimate, illiberal, and burdensome that multiculturalism may be most needed. I. Introduction Ideas about the legal and political accommodation of ethnic diversity have been in a state of flux around the world for the past 40 years. One hears much about the â€Å"rise and fall of multiculturalism. † Indeed, this has become a kind of master narrative, widely invoked by scholars, journalists, and policymakers alike to explain the evolution of contemporary debates about diversity. Although people disagree about what comes after multiculturalism, there is a surprising consensus that we are in a post-multicultural era. This report contends that this master narrative obscures as much as it reveals, and that we need an alternative framework for thinking about the choices we face. Multiculturalism’s successes and failures, as well as its level of public acceptance, have depended on the nature of the issues at stake and the countries involved, and we need to understand these variations if we are to identify a more sustainable model for accommodating diversity. This paper will argue that the master narrative 1) mischaracterizes the nature of the experiments in multiculturalism that have been undertaken, 2) exaggerates the extent to which they have been abandoned, and 3) misidentifies the genuine difficulties and limitations they have encountered and the options for addressing these problems. 2 Multiculturalism: Success, Failure, and the Future MIGRATION POLICY INSTITUTE Before we can decide whether to celebrate or lament the fall of multiculturalism, we need first to make sure we know what multiculturalism has meant both in theory and in practice, where it has succeeded or failed to meet its objectives, and under what conditions it is likely to thrive in the future. The Rise and Fall of Multiculturalism The master narrative of the â€Å"rise and fall of multiculturalism† helpfully captures important features of our current debates. Yet in some respects it is misleading, and may obscure the real challenges and opportunities we face. In its simplest form, the master narrative goes like this:1 Since the mid-1990s †¦ we have seen a backlash and retreat from multiculturalism. From the 1970s to mid-1990s, there was a clear trend across Western democracies toward the increased recognition and accommodation of diversity through a range of multiculturalism policies (MCPs) and minority rights. These policies were endorsed both at the domestic level in some states and by international organizations, and involved a rejection of earlier ideas of unitary and homogeneous nationhood. Since the mid-1990s, however, we have seen a backlash and retreat from multiculturalism, and a reassertion of ideas of nation building, common values and identity, and unitary citizenship — even a call for the â€Å"return of assimilation. † This retreat is partly driven by fears among the majority group that the accommodation of diversity has â€Å"gone too far† and is threatening their way of life. This fear often expresses itself in the rise of nativist and populist right-wing political movements, such as the Danish People’s Party, defending old ideas of â€Å"Denmark for the Danish. † But the retreat also reflects a belief among the center-left that multiculturalism has failed to help the intended beneficiaries — namely, minorities themselves — because it has failed to address the underlying sources of their social, economic, and political exclusion and may have unintentionally contributed to their social isolation. As a result, even the center-left political movements that initially championed multiculturalism, such as the social democratic parties in Europe, have backed 1 For influential academic statements of this â€Å"rise and fall† narrative, claiming that it applies across the Western democracies, see Rogers Brubaker, â€Å"The Return of Assimilation? † Ethnic and Racial Studies 24, no. 4 (2001): 531–48; and Christian Joppke, â€Å"The Retreat of Multiculturalism in the Liberal State: Theory and Policy,† British Journal of Sociology 55, no. 2 (2004): 237–57. There are also many accounts of the â€Å"decline,† â€Å"retreat,† or â€Å"crisis† of multiculturalism in particular countries. For the Netherlands, see Han Entzinger, â€Å"The Rise and Fall of Multiculturalism in the Netherlands,† in Toward Assimilation and Citizenship: Immigrants in Liberal Nation-States, eds. Christian Joppke and Ewa Morawska (London: Palgrave, 2003) and Ruud Koopmans, â€Å"Trade-Offs between Equality and Difference: The Crisis of Dutch Multiculturalism in Cross-National Perspective† (Brief, Danish Institute for International Studies, Copenhagen, December 2006). For Britain, see Randall Hansen, â€Å"Diversity, Integration and the Turn from Multiculturalism in the United Kingdom,† in Belonging? Diversity, Recognition and Shared Citizenship in Canada, eds. Keith G. Banting, Thomas J. Courchene, and F. Leslie Seidle (Montreal: Institute for Research on Public Policy, 2007); Les Back, Michael Keith, Azra Khan, Kalbir Shukra, and John Solomos, â€Å"New Labour’s White Heart: Politics, Multiculturalism and the Return of Assimilation,† Political Quarterly 73, No. 4 (2002): 445–54; Steven Vertovec, â€Å"Towards post-multiculturalism? Changing communities, conditions and contexts of diversity,† International Social Science Journal 61 (2010): 83–95. For Australia, see Ien Ang and John Stratton, â€Å"Multiculturalism in Crisis: The New Politics of Race and National Identity in Australia,† in On Not Speaking Chinese: Living Between Asia and the West, ed. I. Ang (London: Routledge, 2001). For Canada, see Lloyd Wong, Joseph Garcea, and Anna Kirova, An Analysis of the ‘Anti- and Post-Multiculturalism’ Discourses: The Fragmentation Position (Alberta: Prairie Centre for Excellence in Research on Immigration and Integration, 2005), http://pmc.metropolis. net/Virtual%20Library/FinalReports/Post-multi%20FINAL%20REPORT%20for%20PCERII%20_2_. pdf. For a good overview of the backlash discourse in various countries, see Steven Vertovec and Susan Wessendorf, eds. , The Multiculturalism Backlash: European Discourses, Policies and Practices (London: Routledge, 2010). Multiculturalism: Success, Failure, and the Future 3 MIGRATION POLICY INSTITUTE away from it and shifted to a discourse that emphasizes â€Å"civic integration,† â€Å"social cohesion,† â€Å"common values,† and â€Å"shared citizenship. †2 The social-democratic discourse of civic integration differs from the radical-right discourse in emphasizing the need to develop a more inclusive national identity and to fight racism and discrimination, but it nonetheless distances itself from the rhetoric and policies of multiculturalism. The term postmulticulturalism has often been invoked to signal this new approach, which seeks to overcome the limits of a naive or misguided multiculturalism while avoiding the oppressive reassertion of homogenizing nationalist ideologies. 3 II. What Is Multiculturalism? A. Misleading Model In much of the post-multiculturalist literature, multiculturalism is characterized as a feel-good celebration of ethnocultural diversity, encouraging citizens to acknowledge and embrace the panoply of customs, traditions, music, and cuisine that exist in a multiethnic society. Yasmin Alibhai-Brown calls this the â€Å"3S† model of multiculturalism in Britain — saris, samosas, and steeldrums. 4. Multiculturalism takes these familiar cultural markers of ethnic groups — clothing, cuisine, and music — and treats them as authentic practices to be preserved by their members and safely consumed by others. Under the banner of multiculturalism they are taught in school, performed in festivals, displayed in media and museums, and so on. This celebratory model of multiculturalism has been the focus of many critiques, including the following: It ignores issues of economic and political inequality. Even if all Britons come to enjoy Jamaican steeldrum music or Indian samosas, this would do nothing to address the real problems facing Caribbean and South Asian communities in Britain — problems of unemployment, poor educational outcomes, residential segregation, poor English language skills, and political marginalization. These economic and political issues cannot be solved simply by celebrating cultural differences. Even with respect to the (legitimate) goal of promoting greater understanding of cultural differences, the focus on celebrating â€Å"authentic† cultural practices that are â€Å"unique† to each group is potentially dangerous. First, not all customs that may be traditionally practiced within a particular group are worthy of being celebrated, or even of being legally tolerated, such as forced marriage. To avoid stirring up controversy, there’s a tendency to choose as the focus of multicultural celebrations safely inoffensive practices — such as cuisine or music — that can be enjoyably consumed by members of the larger society. But this runs the opposite risk 2. For an overview of the attitudes of European social democratic parties to these issues, see Rene Cuperus, Karl Duffek, and Johannes Kandel, eds. , The Challenge of Diversity: European Social Democracy Facing Migration, Integration and Multiculturalism (Innsbruck: Studien Verlag, 2003). For references to â€Å"post-multiculturalism† by progressive intellectuals, who distinguish it from the radical right’s â€Å"antimulticulturalism,† see, regarding the United Kingdom, Yasmin Alibhai-Brown, After Multiculturalism (London: Foreign Policy Centre, 2000), and â€Å"Beyond Multiculturalism,† Canadian Diversity/Diversite Canadienne 3, no. 2 (2004): 51–4; regarding Australia, James Jupp, From White Australia to Woomera: The Story of Australian Immigration, 2nd edition (Cambridge: Cambridge University Press, 2007); and regarding the United States, Desmond King, The Liberty of Strangers: Making the American Nation (Oxford: Oxford University Press, 2004), and David A. Hollinger, Post-ethnic America: Beyond Multiculturalism, revised edition (New York: Basic Books, 2006). Alibhai-Brown, After Multiculturalism. 3 4 4 Multiculturalism: Success, Failure, and the Future MIGRATION POLICY INSTITUTE of the trivialization or Disneyfication of cultural differences,5 ignoring the real challenges that differences in cultural and religious values can raise. Third, the 3S model of multiculturalism can encourage a conception of groups as hermetically sealed and static, each reproducing its own distinct practices. Multiculturalism may be intended to encourage people to share their customs, but the assumption that each group has its own distinctive customs ignores processes of cultural adaptation, mixing, and melange, as well as emerging cultural commonalities, thereby potentially reinforcing perceptions of minorities as eternally â€Å"other. † This in turn can lead to the strengthening of prejudice and stereotyping, and more generally to the polarization of ethnic relations. Fourth, this model can end up reinforcing power inequalities and cultural restrictions within minority groups. In deciding which traditions are â€Å"authentic,† and how to interpret and display them, the state generally consults the traditional elites within the group — typically older males — while ignoring the way these traditional practices (and traditional elites) are often challenged by internal reformers, who have different views about how, say, a â€Å"good Muslim† should act. It can therefore imprison people in â€Å"cultural scripts† that they are not allowed to question or dispute. According to post-multiculturalists, the growing recognition of these flaws underlies the retreat from multiculturalism and signals the search for new models of citizenship that emphasize 1) political participation and economic opportunities over the symbolic politics of cultural recognition, 2) human rights and individual freedom over respect for cultural traditions, 3) the building of inclusive national identities over the recognition of ancestral cultural identities, and 4) cultural change and cultural mixing over the reification of static cultural differences. This narrative about the rise and fall of 3S multiculturalism will no doubt be familiar to many readers. In my view, however, it is inaccurate. Not only is it a caricature of the reality of multiculturalism as it has developed over the past 40 years in the Western democracies, but it is a distraction from the real issues that we need to face. The 3S model captures something important about natural human tendencies to simplify ethnic differences, and about the logic of global capitalism to sell cosmopolitan cultural products, but it does not capture the nature of post-1960s government MCPs, which have had more complex historical sources and political goals. B. Multiculturalism in Context It is important to put multiculturalism in its historical context. In one sense, it is as old as humanity — different cultures have always found ways of coexisting, and respect for diversity was a familiar feature of many historic empires, such as the Ottoman Empire. But the sort of multiculturalism that is said to have had a â€Å"rise and fall† is a more specific historic phenomenon, emerging first in the Western democracies in the late 1960s. This timing is important, for it helps us situate multiculturalism in relation to larger social transformations of the postwar era. More specifically, multiculturalism is part of a larger human-rights revolution involving ethnic and racial diversity. Prior to World War II, ethnocultural and religious diversity in the West was characterized by a range of illiberal and undemocratic relationships of hierarchy,6 justified by racialist ideologies that explicitly propounded the superiority of some peoples and cultures and their right to rule over others. These ideologies were widely accepted throughout the Western world and underpinned both domestic laws (e. g. , racially biased immigration and citizenship policies) and foreign policies (e. g. , in relation to overseas colonies). 5 6 Neil Bissoondath, Selling Illusions: The Cult of Multiculturalism in Canada. (Toronto: Penguin, 1994). Including relations of conqueror and conquered, colonizer and colonized, master and slave, settler and indigenous, racialized and unmarked, normalized and deviant, orthodox and heretic, civilized and primitive, and ally and enemy. Multiculturalism: Success, Failure, and the Future 5 MIGRATION POLICY INSTITUTE After World War II, however, the world recoiled against Hitler’s fanatical and murderous use of such ideologies, and the United Nations decisively repudiated them in favor of a new ideology of the equality of races and peoples. And this new assumption of human equality generated a series of political movements designed to contest the lingering presence or enduring effects of older hierarchies. We can distinguish three â€Å"waves† of such movements: 1) the struggle for decolonization, concentrated in the period 1948–65; 2) the struggle against racial segregation and discrimination, initiated and exemplified by the AfricanAmerican civil-rights movement from 1955 to 1965; and 3) the struggle for multiculturalism and minority rights, which emerged in the late 1960s. Multiculturalism is part of a larger human-rights revolution involving ethnic and racial diversity. Each of these movements draws upon the human-rights revolution, and its foundational ideology of the equality of races and peoples, to challenge the legacies of earlier ethnic and racial hierarchies. Indeed, the human-rights revolution plays a double role here, not just as the inspiration for a struggle, but also as a constraint on the permissible goals and means of that struggle. Insofar as historically excluded or stigmatized groups struggle against earlier hierarchies in the name of equality, they too have to renounce their own traditions of exclusion or oppression in the treatment of, say, women, gays, people of mixed race, religious dissenters, and so on. Human rights, and liberal-democratic constitutionalism more generally, provide the overarching framework within which these struggles are debated and addressed. Each of these movements, therefore, can be seen as contributing to a process of democratic â€Å"citizenization† — that is, turning the earlier catalog of hierarchical relations into relationships of liberaldemocratic citizenship. This entails transforming both the vertical relationships between minorities and the state and the horizontal relationships among the members of different groups. In the past, it was often assumed that the only way to engage in this process of citizenization was to impose a single undifferentiated model of citizenship on all individuals. But the ideas and policies of multiculturalism that emerged from the 1960s start from the assumption that this complex history inevitably and appropriately generates group-differentiated ethnopolitical claims. The key to citizenization is not to suppress these differential claims but to filter them through and frame them within the language of human rights, civil liberties, and democratic accountability. And this is what multiculturalist movements have aimed to do. The precise character of the resulting multicultural reforms varies from group to group, as befits the distinctive history that each has faced. They all start from the antidiscrimination principle that underpinned the second wave but go beyond it to challenge other forms of exclusion or stigmatization. In most Western countries, explicit state-sponsored discrimination against ethnic, racial, or religious minorities had largely ceased by the 1960s and 1970s, under the influence of the second wave of humanrights struggles. Yet ethnic and racial hierarchies persist in many societies, whether measured in terms of economic inequalities, political underrepresentation, social stigmatization, or cultural invisibility. Various forms of multiculturalism have been developed to help overcome these lingering inequalities. The focus in this report is on multiculturalism as it pertains to (permanently settled) immigrant groups,7 7. There was briefly in some European countries a form of â€Å"multiculturalism† that was not aimed at the inclusion of permanent immigrants, but rather at ensuring that temporary migrants would return to their country of origin. For example, mothertongue education in Germany was not initially introduced â€Å"as a minority right but in order to enable guest worker children to reintegrate in their countries of origin† (Karen Schonwalder, â€Å"Germany: Integration Policy and Pluralism in a Self-Conscious Country of Immigration,† in The Multiculturalism Backlash: European Discourses, Policies and Practices, eds. Steven Vertovec and Susanne Wessendorf [London: Routledge, 2010], 160). Needless to say, this sort of â€Å"returnist† multiculturalism — premised on the idea that migrants are foreigners who should return to their real home — has nothing to do with multiculturalism policies (MCPs) premised on the idea that immigrants belong in their host countries, and which aim to make immigrants 6.