Jewish Diaspora Essay Example | Topics and Well Written Essays - 500 words

Jewish Diaspora - Essay Example Regardless of this affirmation, the Jewish despite everything confronted the danger of digestion in Latin America. Hostile to Semitism experience of the Jewish in Argentina, United States and Latin America all accommodate the Jewish lifestyle was illogical while in diaspora. Religion was the central point that decided the manner in which the Jewish respected the various pieces of the world and the spots they liked to relocate to. It was after the improved relationship among Chile, Brazil and Argentina that decreases the national militaries competiveness and development forecasts on the security concessions to religion after the presentation of Democracy in Latin America that gave space for the Jewish to transverse such countries. The political occasions in the nations in Latin America left an incredible blemish on the networks comprised of the Jewish (Elkin and Merkx 157). The just systems prompted the Jewish people group to open up along these lines giving space for reevaluation of the position taken by the Israel and Zionism in the life of the Jewish. The Jewish nearness in Latin America left an extraordinary imprint and following this, the Jewish force has been respected to be exceptionally composed. The effect was affected by the social administrations offered by the Jewish workers. Regardless of their commitments, a large portion of their government assistance needs were not met. These circumstances constrained the outsiders to think of collective associations like those prior rehearsed in Africa, Europe and Middle East (Elkin and Merkx 189). The necessities and circumstances looked by the Jewish migrants changed their needs from strict gatherings. A portion of the issues that the Jewish gave need included; having a legitimate license to set up a Jewish Cemetery, noble cause association, the craving to be educated and distribute their feelings along these lines the foundation of the enthusiastic press, the inclination to keep rehearsing religion particularly at the time both antireligious and strict groups were confronting numerous disturbance; the Jewish needed to stay emotionless towards the

General Motors Corporation General Motors Corporation

â€Å"General Motors is one of three driving car producing organizations in the United States. â€Å"General Motors merupakan salah satu dari tiga perusahaan manufaktur otomotif terkemuka di Amerika Serikat. Situated in Michigan in 1903 by Henry passage and developed to arrive at income of $150 billion and in excess of 370,000 representatives by 1996. Berbasis di Michigan pada tahun 1903 oleh Henry passage dan tumbuh untuk mencapai pendapatan sebesar $ 150 miliar dan lebih dari 370. 00 karyawan pada tahun 1996. In the 1970's, the car showcase for the significant vehicle producers †General Motors (GM), Ford, and Chrysler-was crunched by rivalry from remote fabricates, for example, Toyota and Honda. Pada 1970-a, pasar mobil untuk para pembuat mobil utama †General Motors (GM), Ford, dan Chrysler-adalah berderak oleh persaingan dari luar negeri manufaktur seperti Toyota dan Honda.In 1999, Ford obtained the Swedish Volvo model trying to contend in the remote market and extend to different districts. † Pada tahun 1999, model Ford mengakuisisi Volvo Swedia dalam upaya untuk bersaing di pasar asing dan memperluas ke daerah lain. † General Motors needs to utilize the business procedure reengineering for the data frameworks foundation to cut redundancies and requiring data process and the connection among Ford focus in world wide.General Motors perlu menggunakan rekayasa ulang expositions bisnis untuk infrastruktur sistem informasi untuk memotong redundancies dan memproses informasi membutuhkan dan interface di antara pusat Ford di seluruh dunia. â€Å"General Motors executed a 3-year intend to merge their numerous work area frameworks into one. â€Å"General Motors mengimplementasikan rencana 3 tahun untuk mengkonsolidasikan beberapa sistem work area mereka menjadi satu. This new procedure included supplanting the various brands of work area frameworks, arrange Proses baru ini melibatkan berbagai merek menggantikan sistem

Mens et Manus Building a Camera at the Hobby Shop

Mens et Manus Building a Camera at the Hobby Shop [by Biyeun Buczyk 10] Around November, a crazy idea nested itself in my head. I was experimenting with large format for the first timebuilding my own 45 pinhole camera out of foam core and playing with the Student Art Associations Speed Graphic. I loved the results: The fine tonalitiesthe fact that you could barely see the film grain under the enlarger. I fancied seeing what an 810 negative would look like, but the thought of buying my own 810 view camera burst as soon as I looked up the price range for a field camera with decent movements. The bellows alone would cost me around $500, and I was on a student budget. But what if I built my own? I could easily make the entire camera (used lens and all) for around the cost of just the bellows. So I spent the rest of the semester dreaming of how the camera would look likepromising myself to start on the construction after finals week, for fear of not getting anything else done. But, of course, as soon as classes ended I set to work designing the camera in between study sessions using Google SketchUp, and working off of pictures, designs of smaller cameras, and anything else I could find on the Internet. The (not quite) final design is abovethe current working design is a bit messy at the moment. The camera will be made out of cherry and brass, with my homemade, faux leather bellows in the middle. During the two weeks before IAP, I spent my time at my other home (Seattle, WA) designing and building the bellows for the camera. A week into IAP, I walked into the MIT Hobby Shop, design in hand, and absolutely no woodworking or metalworking experience. But thats the great thing about the Hobby Shop. If you have an idea, you can build it, and someone will be there to help you along the way. Needless to say I had no idea what I was in fororiginally thinking the project would take the rest of IAP, Im now on my fourth month. But Ive learned a lot. Ken Stone 72 (left), the director, and Hayami (right) are in charge of the Hobby Shop. They are the people to go to if you are really stuck and have no clue how to begin (like me). Im constantly looking for help (as both of them can confirm), but by now I have enough experience (thanks to a lot of instruction) to work a little on my own before something completely new comes up. One of the best things about working at the Hobby Shop is seeing what other people come up with. During IAP students came in to build their own speakers out of MDF as part of a class. As the spring semester began, class projects and UROPs popped up everywhere. Zach Bjornson 10 is building a replica of the 1736 Hemsch harpsichord on display at the MFA. Ilan Moyer 08 is working on his thesis: an inexpensive circuit board milling machine. In addition to individual projects, the Hobby Shop holds classes during the semester that you can take for credit. For example, SP.777: Water Jet Technology teaches students how to use the Hobby Shops water jet by creating something for the local community. This year the class is working with The Boston Home, designing a device that makes it easier for people with multiple sclerosis to drink from a cup without fear of dropping it. As for my camera? Well, its come a long way from just a crazy idea. Since Ive been spending so much time on it, I decided to turn it into a UROP under the Edgerton Center, with Thery Mislick as my supervisor. When Im done, Im planning on releasing the plans and other documentation online under a Creative Commons license in case someone out there wants to build their own 810. You can follow my progress at I Build a Camera (Im hoping to make an update for my work in April at the end of the weekthings get busy around this time). See that knob there? I made it out of a solid cylinder of brass, and it makes me happy. Here you can see the rack and pinion that moves the focusing rack. The brass pieces across the rack will have a slot cut into them so that the front standard (the part that holds the lens) can move from side to side (in addition to twisting, tilting, and moving up and down). The frames on the left will hold the ground glass and the film holder. Eventually I will put a spring-back in there before it drives me insane. I can already picture the finished camera. With the toughest part of the camera behind me, all I have left to do is the front standard and attach the back to the focusing rack. Once my camera is finished, Ill be exploring all sorts of alternative photography processes with Thery this summer. This of course brings forward another crazy idea: making a Daguerreotype. Its a method from the very beginnings of photographyan image on a polished piece of silver-plated copper, and probably one of the clearest, life-like pictures Ive ever seen. However, it has a slight problem. The plate is sensitized with mercury (or iodine) vapor, and developed under liquid mercury. This definitely requires a fume hood and a lab, so Ill need to work that out somehow. (Also, getting the mercury) Before I end my entry, Ill leave you with a mini-tour of the MIT Hobby Shop. The Hobby Shop has two sides to it: the metal side and the wood side. This is the wood side. In the picture: a jointer, a thickness planer, and an edge sander. More of the wood side: a band saw, and a couple drill presses. This is the metal side. You can find a list of all the tools on the Hobby Shops website. More of the metal side: a couple of milling machines and a drill press. Countless projects have gone through the Hobby Shop. Anything from chairs and tables to guitars, sailboats, and airplanesthe Hobby Shop has seen it all. Perhaps one day you can add another to the list. A quick note about the alternative photography gig: The Wiesner Gallery (2nd floor of the Student Center) is having an alternative photography show with gum bichromate and calotype prints starting Tuesday the 6th. If youre around, go see it!

GPA, SAT, and ACT Admissions Data for the Ivy League

The eight Ivy League schools are among the most selective colleges in the country. This doesnt mean that you need a 4.0 GPA and 1600 on the SAT to get in (although it doesnt hurt). All the Ivy League schools have holistic admissions, so they are looking for students who will contribute more than good grades and test scores to the campus community. A winning Ivy League application needs to present a strong academic record, meaningful extracurricular activities, glowing letters of recommendation, and a compelling application essay. Your college interview and demonstrated interest may also help, and legacy status can give you an advantage. When it comes to the empirical part of your application, you will need good grades and standardized test scores to get accepted to an Ivy League school. All of the Ivies accept both the ACT and SAT, so choose the exam that works best for you. But how high do your grades and test scores need to be? Follow the links below to learn more about each Ivy League school, and to see admissions data for accepted, rejected, and waitlisted applicants: Brown University Located in Providence, Rhode Island, Brown is the second smallest of the Ivies, and the school has more of an undergraduate focus than universities such as Harvard and Yale. Their acceptance rate is only 9 percent. The great majority of students who get into Brown University have a nearly perfect 4.0 GPA, an ACT composite score above 25, and a combined SAT score (RWM) of above 1200. Columbia University Located in Upper Manhattan, Columbia University can be an excellent choice for students looking for an urban college experience. Columbia is also one of the largest of the Ivies, and it has a close relationship with neighboring Barnard College. It has a very low acceptance rate of around 7 percent. Students accepted at Columbia have GPAs in the A range, SAT scores (RWM) above 1200, and ACT composite scores above 25. Cornell University Cornells hillside location in Ithaca, New York, gives it stunning views of Cayuga Lake. The university has one of the top engineering and top hotel management programs in the country. It also has the largest undergraduate populations of all the Ivy League schools. It has an acceptance rate of about 15 percent. Most students accepted at Cornell have a GPA in the A range,  Ã‚  SAT scores (RWM) above 1200 and ACT composite scores above 25. Dartmouth College If you want a quintessential college town with its central green, nice restaurants, cafà ©s, and bookstores, Dartmouths home of Hanover, New Hampshire, should be appealing. Dartmouth is the smallest of the Ivies, but dont be fooled by its name: it is a comprehensive university, not a college. Dartmouth has a low acceptance rate of 11 percent. To be accepted, students tend to have A averages, an ACT composite score above 25, and a combined SAT score (RWM) of above 1250.   Harvard University Located in Cambridge, Massachusetts, with dozens of other colleges and universities nearby, Harvard University is the most selective of the Ivy League Schools as well as the most selective university in the country. Its acceptance rate is just 5 percent. For the best chance of acceptance, you should have an A average, SAT scores (RWM) over 1300, and ACT composite scores above 28. Princeton University Princetons campus in New Jersey makes both New York City and Philadelphia an easy day trip. Like Dartmouth, Princeton is on the smaller side and has more of an undergraduate focus than many of the Ivies. Princeton accepts only 7 percent of applicants. To be accepted, you should have a GPA of 4.0, SAT scores (RWM) above 1250, and ACT composite scores above 25. University of Pennsylvania The University of Pennsylvania is one of the larger Ivy League schools, and it has a roughly equal population of undergraduate and graduate students. Its campus in West Philadelphia is just a short walk to Center City. Penns Wharton School is one of the top business schools in the country. They accept about 10 percent of applicants. To be accepted, you should have a GPA of 3.7 or higher,  a combined SAT score (RWM) of over 1200, and an ACT composite of 24 or higher. Yale University Yale is close to Harvard and Stanford with its painfully low acceptance rate. Located in New Haven, Connecticut, Yale also has an even larger endowment than Harvard when measured in relation to enrollment numbers. Yales acceptance rate is just 7 percent. For the best chance of acceptance, you need a 4.0 GPA, SAT score (RWM) above 1250, and an ACT composite score above 25. A Final Word All of the Ivies are highly selective, and you should always consider them to be reach schools as you come up with your short list of schools to which you will apply. Thousands of extremely well-qualified applicants are rejected by the Ivies every year.

Current Trends in Educational Technology Essay - 1456 Words

Current Trends in Educational Technology Abstract Current trends in Educational Technology offer quite an array of subject matter to study. I have selected a few articles demonstrating trends I found most interesting. These include trends in research, holistic technology education, pedagogic balance in technology education and using open source software in the school. Hopefully these trends will be an eye opener for the reader. This paper is based on these journal articles: Research in Technology Education: Back to the Future (Reed, 2002); Basic Principles in Holistic Technology Education (Seemann, 2003); Partnership-Centered Learning: The Case for Pedagogic Balance In Technology Education (Walmsely, 2003) and Making the Switch†¦show more content†¦These three goals point out that early technology education studies can help researchers prepare for the future. The TEGRD searchable data base can be found on the Council on Technology Teacher Education website: (http://www.teched.vt.edu/CTTE/HTML/Monographs1.html). For the TEGRD to be a valuable tool, it must be accessed and built upon. Technological literacy is an area of major concern and this subject can be researched at TEGRD. Reed’s key point is that technology education does have a historical foundation on which to build new studies. Reed (2002) determines it is not difficult to draw parallels between past patterns and the current state of technology education. Holistic Technology Education A genuine education in technology is obtained only through Holistic Technology Education (Seemann, 2003). This is based on the belief that the learner should consider social and environmental factors when seeking solutions. One must understand its relation to the whole and that only through reflection of one’s sensation based applications can genuine knowledge be critically affirmed (Seemann, 2003). 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Our main objective is to create a positive learning environment for all students regardless of their learning abilities, while preparing themRead MoreU.S. Education Today Tomorrow1325 Words   |  6 PagesU.S. Education Today Tomorrow This paper reviews four important trends in our educational system today across America and discusses the impact of these trends on our future educational system. We live in an ever evolving world with constant changes that are affecting every aspect of our lives daily. 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For example, experts see theRead MoreCurrent Trends in Education1626 Words   |  7 PagesRunning head: CURRENT TRENDS IN EDUCATION Current Trends in Education Current Trends in Education The trends in human resource management and its implications for education are altering. Several trends are innovative and are a result of the economy, while others are escalating as a result of new regulations, new types of degrees and education, and the type of people employed. The purpose of this paper is to inform the reader of several of these current trends. The trends that seems theRead MoreThe Benefits and Challenges of Emerging Technologies in Distance Education641 Words   |  3 PagesI decided to research the benefits and challenges of emerging technologies in distance education for interaction and collaboration. The first report I read was written by Dr. Michael G. Moore, Web 2.0: Does It Really Matter? In this editorial Dr. Moore discusses emerging technologies and how they are â€Å"being adopted voraciously by â€Å"digital natives† who have grown up with the Internet. Moore concludes that â€Å"social networking should make constructivist, collaborative knowledge-making more naturalRead MoreList Factors Of Software And It Projects For Specific Countries980 Words   |  4 PagesCurrent Research There has been extensive research carried out and articles written that list factors of software and IT projects for specific countries. (Nasir, 2011) However, research shows that there is a lack of concrete and aligned content specific to sustainable educational technology systems. Research on factors that lead to sustainable educational technology systems also lack deep or targeted research. Alexander J. Romiszowski carried out the most closely aligned study, which focused onRead MoreDemand Versus Supply Essay1232 Words   |  5 Pagesof consumer demand versus the economic variables of cost, access, and supply. Demand Registered nurses are in more demand than ever before because of the continued nursing shortages. Factors contributing to the shortages are advancements in technology, people are living longer, and the health care needs are more complicated. In the early years nurses were trained to take vital signs, administer shots, and insert catheters. Nurse training in the past was more focused on bedside nursing comparedRead MoreThe New Appearance Of Classroom1598 Words   |  7 Pagesmark that begins a trend for the new appearance of classroom learning at a prestigious institute in North Carolina, Duke University. 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What is the purpose and role of a résumé Free Essays

I think the main purpose of a resume is to provide a company with an overview of your professional achievements and background. Your resume acts as a marketing document, whether on paper or online, and its purpose is to introduce you to potential employers, promote what it is you have to offer and entice them into wanting to know more. According to Lauri Harwood, â€Å"a resume is a brief document, typically one or two pages, that details your qualifications for a particular job or job target. We will write a custom essay sample on What is the purpose and role of a rà ©sumà ©? or any similar topic only for you Order Now † Describe each main section of a rà ©sumà © from the textbook and what should be included in each of these sections: 1) Contact Information 2) Objective 3) Profile 4) Qualifications 5) Work Experience 6) Related Experience 7) Education Contact Information – The header of your rà ©sumà © should include your name, address, phone number, and email address, if you regularly use it. When submitting a paper version of your rà ©sumà ©, it is visually appealing to use a large font for your name. Include both a local and permanent address and a phone number so that an employer can easily reach you. This is especially important for graduating students. â€Å"The objective is a concise statement of your immediate employment goal (not your long-term career goal). It is the first section of the resume, immediately below the contact information on the first page. † A job objective statement shows employers the direction you want to go, your work preferences, and serves as a focal point for employers to review and analyze your rà ©sumà ©. It allows employers to immediately identify the kind of position you want. If you are looking for jobs in a number of different fields, you need to have a different job objective for each position. The profile section is a brief statement that describes you by stating your most relevant experience and qualifications. â€Å"Use a profile instead of an objective on your master resume, if you can describe your qualifications with a job title (based on your overall experience, not just your current job), use the title as the heading for this section. † The qualifications section is a bulleted list of skills that highlights why you are the ideal candidate for the job. This is the place to put important or interesting information that does not fit anywhere else. With the advance of technology, it is increasingly important to include a section on computer skills. This should include any of your knowledge of computer programs, hardware, software, database knowledge, or Internet functions. If you have any other notable skills, such as foreign languages, musical talents, or writing skills include these here. In the work experience section of a resume, list the jobs you have held, starting with the most recent one. Start each one with the most important information; your job title and dates of employment. On the next line, list the name of the organization and the city and state, starting on the third line write a brief oriented description of your responsibilities. You would use the related experience section to highlight other experiences that relates to your job objective. Include activities such as memberships, awards, and leadership positions earned in professional or trade association such as honorary groups, social, service, and school organizations. In the education section you list your education in reverse chronological order (most recent first). List the technical schools, colleges and universities you have attended, the years of attendance, and the degrees or certificates you earned. In this section, include any information about your degrees, including where and when you graduated; dates; major, minor, or concentration; certification; and academic awards and honors. Make sure you use the official names for schools, degrees and majors/minors. I think you should include your GPA if it is an asset. How to cite What is the purpose and role of a rà ©sumà ©?, Papers

Digital Marketing Strategy Text and Cases

Question: Discuss about the Digital Marketing Strategy Text and Cases. Answer: Introduction Frequent changes have been taking place in the business environment such as social, culture, political, economic and technology which pushes companies to develop different strategies to cope up with the changes taking place in the business environment. Besides this, adoption of the marketing strategies leads to increase in the customer base of the company which in turn helps in increasing the market share of the company. Companies need to adopt different strategies as per the changes taking place in the business environment for the purpose of remaining competitive in the market (Shankar, et al. 2012). The report will emphasizes on different strategies adopted by Aldi in terms of marketing in order to attain competitive edge over other players in the market. Along with this, it also emphasizes on different marketing strategies that can be adopted by Aldi to sustain competitive advantage over other players in the market. Background of the company Aldi is founded by two brothers namely Karl Albrecht and Theo Albrecht in the year 1913 in Germany. It is a common name given to two leading global discount supermarket chains in 18 countries. The company has opened its first store in Australia in the year 2001. The main aim of the company is to provide quality products to customers in Australia at low cost. Besides this, it also makes contribution in the growth and development of the economy by creation of different job opportunities for the people of the country. The company makes effort for the purpose of building strong and harmonious relationships with different suppliers of the products such as farmers, producers and manufacturers. The company procures products from Australia when it did not attain high quality products from other countries. For the purpose of reducing the level of competition in the market, the company provides different opportunities to the farmers in Australia for the purpose of providing fresh produce to th e company (Aldi Australia, 2016). Marketing Strategies of Aldi till now The main goal of the company is to provide quality products to its customersat low prices. Majority of the products offered by the company are exclusive brand of Aldi as it exceeds the quality of products offered by other national brands. The company provides an opportunity to its customers to replace the product or refund the amount paid by the customer if they are not satisfied by the product. The company provides products to its customers at 50% less price than the other national brands. This is achieved by the organisation by the use 0of savings from its business operations and concentrated buying power. The company has also entered in to a partnership with Red Cross for the purpose of providing high quality healthy food to the disadvantageous people of the country (Aldi Australia, 2016). Along with this, the company has also entered into a partnership with FoodREDi for the purpose of providing information related to health and vital food nutrition to vulnerable families, mentally ill and young people. In this way, the company also aims at spreading awareness about the products and services offered by the company among the targeted customers. Besides this, it also facilitates in providing information regarding the healthy lifestyle to disadvantageous families. Along with this, the company has also take part in giving donations in not for profit organizations such as One Voice for the purpose of development of first fully self contained mobile shower bus in Melbourne. This bus offers safe place to shave, brush and shower and easy access to free clothing to the homeless people in the country (Aldi Australia, 2016). Along with this, the company has also used a Future fish logo on its products that provides information that the fish is from healthy fish population and is certified by the food regulatory authorities of the country. The company has also entered into partnership with Sustainable Fisheries Partnership for the purpose of providing the sea food to the customers by evaluating the fisheries by improving sustainable practices. In addition to this, the company is the f3irst Australian supermarket that has received the approval of the Heart Foundation which checks the nutritional value provided in the products. Thus, it helps in attracting customers and increase its profits and sales of the company. The company has used cost leadership strategy to penetrate in the market (Ferrell and Hartline, 2013). It has able to achieve large market share in the Australian market. The company works closely with the suppliers in order to maintain the high quality of the products by preserving their nutritional contents. The company emphasizes on the non use of artificial colors in the products offered by the company. Besides this, the company has also made investment in publishing different advertisements on television. This method helps in spreading awareness about the products among large audience at a time. The television commercial advertisements provide full information related to the nutritional value and price of the products which aids in attracting large number of customers. This is because the company is providing high quality products to customers of Australia at low prices in comparison to its competitors. Besides this, the company has also share the advertisements on YouTube as there is an increased use of internet by the people across the globe (Hougaard and Bjerre, 2013). The company has planned to open approximately 70 stores in Western Australia. In addition to this, the company receives feedback from their loyal customers through Facebook. The company receives information related to the product being most demanded by its customers on Facebook. The use of social media facilitates in spreading awareness about different products and services offered by the company to its customers. Besides this, it also facilitates in building strong and harmonious relationships with customers. This helps in achieving high level 0f customer satisfaction. The company also provides an opportunity to its customers to share their views and opinions regarding their experiences on its official website which also helps in persuading potential customers to buy the products of the company (Doole and Lowe, 2008). The company has also provide a customer an opportunity to purchase a product by the use of their phones. The company has launched a mobile application through which customers can order the product from the Aldi store and receives it at their doorstep. The other method used by Aldi to promote its products is word of mouth publicity. This creates a positive brand image among customers. In addition to this, the company sends personalized e-mails to its customers regarding the discount offers and schemes launched by the company. This results in attracting more number of customers and increase their loyalty towards the organization. In addition to this, it also send emails and gifts to the loyal customers on different occasions such as Fathers Day. It is the best way, the company is promoting its products among different customers (Kingsnorth, 2016). The company keeps in touch with its customers in a regular manner by sending newsletters of the company and providing information related to different products and services offered by the company along with its features, pictures and prices. The company focuses on providing those products to its customers that they want on a regular basis with high quality and low prices. The company has gained a competitive advantage over its competitors due to offering of the high quality products to its customers at very low prices. This is achieved by the company as it procures the products from hand- picked suppliers and sold it under its own brands. This has resulted in lowering the cost of the product and the benefit is transferred to the customer by creating value for them (Wilson, 2016). The company provides equal quality of the products as provided by other national brands to prove this, the company has conducted blind taste tests and found out that the products offered by the company is preferred by the customers over other products offered by other national brands. In addition to this, the company has also organized the Like Brands campaign for the purpose of providing information related to the quality and value offered by the company. Besides this, the company has charged low prices for its products to penetrate into the market of Australia which helps in gaining large market share in the industry. After the company is able to capture a significant market share, it has adopted competitive pricing method in which it offers products to its customers at relatively low price in comparison to its competitors. In addition to this, customers are ready to pay premium prices for the products that have high quality (Fifield, 2012). The company also considers other factors such as easy access to the products by the customers so that they can buy the product to fulfill their demands. Aldi has opened its stores at the centre locations of the country in order to make easy availability of the products to its customers. The company is using above the line promotional methods such as advertisement on radio, television, newspapers and magazines for the purpose of reaching to its potential customers. Besides this, printed leaflets are distributed to the customers who visit the store and people living in the surrounding places. The company uses different below the line methods such as maintaining and building public relations, use of social media sites such as Facebook and Twitter, targeted emails to customers and 3rd party endorsements (Colborn, 2006). Use of social media sites for the purpose of promotion of the products facilitates in the occurrence of a two way communication which helps in building harmonious relations with customers which in turn facilitates in increasing the loyalty of the customers towards the company. The company also provides an opportunity to its customers to customize their products which help in fulfilling the needs and demands of the customers. Besides this, it also facilitates in tracking changes taking place in the tastes and preferences of the customers. This helps in making changes in the products offered by the company as per the tastes and preferences of the customers in order to achieve high level of customer satisfaction (Ulph, 2011). Strategic Marketing Options available for Aldi The main focus of the company is focuses on the expectations of the customers. For this purpose, it is requisite for the company to sponsor different events which helps in creating strong brand image among the customers of the company. In addition to this, it also facilitates in providing information related to the company offerings to the target audience. It 0is also requisite for the company to provide discounts to customers on the products offered by the company 00on different occasions which results in increasing the sales of the company. There is also a need to develop different marketing partnerships with other companies that helps in spreading awareness about different products of the company to target audience in an effective manner (Ferrell and Hartline, 2013). This helps in providing information about the products to the audiences who do not have the knowledge regarding the same and results in an increase in the customer base of the company. It is also required by the company to provide an opportunity to its customers to provide ideas regarding the changes that can be brought in the product which results in providing products with innovative features in the pro0duct in order to attain premium prices for the product. This also results in meeting the unmet demands o0f the customers effectively and efficiently. Thus, the company is able to gain competitive edge over its rivals (Shankar, et al. 2012). Conclusion It can be concluded that Aldi focuses on providing high quality products at low prices. The adoption of cost leadership strategy by the company results in providing products and services to its customers at low prices in comparison to its competitors. In addition to this, the company advertises on different media such as television, social media sites, radio and magazines to spread awareness about the products and services to its customers. The company also make a use of social media sites for the purpose of spreading awareness among the customers. In addition to this it can also be concluded that the company should make marketing partnerships with other companies in order to spread awareness about the products and services to the potential customers who do not have the knowledge regarding the same. References Aldi Australia. 2016. AboutAldi. [Online]. Available at: https://www.aldi.com.au [Accessed on: 22 January 2017]. Colborn, J. 2006. Search Marketing Strategies.Routledge. Doole, I. and Lowe, R. 2008. International Marketing Strategy: Analysis, Development and Implementation.Cengage Learning EMEA. Ferrell, O.C. and Hartline, M. 2013. Marketing Strategy, Text and Cases.Cengage Learning. Fifield, P. 2012. Marketing Strategy.Routledge. Hougaard, S. and Bjerre, M. 2013.Strategic Relationship Marketing.Springer Science Business Media. Kingsnorth, S. 2016. Digital Marketing Strategy: An Integrated Approach to Online Marketing.Kogan Page Publishers. Shankar, V. et al. 2012. Handbook of Marketing Strategy.Edward Elgar Publishing. Ulph, C. 2011. Marketing Strategies Used by Intel to Create a Sustainable Market Position. GRIN Verlag. Wilson, O. 2016.Competitive Social Media Marketing Strategies.IGI Global.

You Are Required to Write Essay Example Essay Example

You Are Required to Write Essay Example Paper You Are Required to Write Essay Introduction You are required to write an essay in which you assess the usefulness to international marketers of the three theories of internationalization listed below Uppsala Model Network Model Born Global Pathway Matteo Fabbi University of Westminster, UK __ Several studies have focused on theories of internationalization since the raid of globalization hit every aspect of our life and organization as much. The advancement of technology, the decline of trading barriers, the rise of students exchanges programs, yet the rise of low-cost airline companies, is driving the economy to become more integrated and homogeneous. This rapid process is getting marketers and business owners to think and making important decisions to whether or not going international, how, where and when to do it. The study has failed to find a general view whether an approach is better then another, however it has presented situations of firms from different size, operating in different industry and assessed the usefulne ss of each theory to a specific situation. You Are Required to Write Essay Body Paragraphs In fact the paper has found that there are many factors that will influence a marketers to perceive the usefulness of each theory especially regarding on the resources and capabilities of each organization. The paper makes use of different journals articles, a small case study, and references from Hollensen book: Global Marketing (2006). If looking at the size of a business, then for SMEs approaching the Uppsala model is a way to overcome those barriers of internationalization stressed by Hollensen (2006), such lack of resource and knowledge, yet an opportunity to increase market share and competitiveness. By gradually committing to the foreign market, organizations also decrease the level of risk to their investments (Whitelock, 2002). On the other hand by gradually increasing the production of goods, the organizations will not benefit from a great level of economy of scales. Although, businesses may rethink this approach for one more reason. In fact the model does not take in consi deration the competition. If a business enters a new market with a new product following the U-model, smart firms benefiting of higher resources might decide to enter the same market, with a similar product, but with higher commitment, if they see the market responding positively to the new entrant (Crick, 2009). In this case they might opt to jump from the first, directly to the most profitable of the four different modes of entering an international market suggested in the article by Johanson et all. (2004) and in a situation with high level of international customers and competitors, the less internationalized firm can be â€Å"pulled out† (Hollensen, 2006). The only way for the early starter to keep the position is to insure they have the best distributors and to tight the distribution net with a predatory price. In a world where information is thought to be the new oil, firms need to become extremely quick in processing data, transforming them into information and then c reate knowledge for their the internationalization process. For this reason the Uppsala model has received many criticisms because the slow process involved into acquiring knowledge by experience (Whitelock, 2002). Gaining knowledge with the shorter span of time gives the firm a competitive advantage, as the case mentioned previously whether to obtain the best distributors or the best place for a point of sales when entering a new market. Obstacles to gain knowledge have been decreasing with the latest changes of our world, as suggested by Hollensen (2006) citing Nordstrom: physic distances have decreased and the world has become more homogeneous. For instance thanks to the Erasmus student exchange program established by the EU (1994), Europe offers an interchangeable and multilingual human resource, here businesses can hire people with the experience and knowledge required without develop it in-house, thus making â€Å"leapfrog† strategies more feasible, the internationaliza tion process faster and the Uppsala model less useful especially in situations of highly internationalized firm and industries. Also Johanson et all. (2004) and many other authors have also shown that the Uppsala internationalization process is not valid for service industries. The acquiring of knowledge is an important factor in evaluating the usefulness of the theories in analysis. If looking at the high-technology industry, products have very short life cycle and must be internationalize in a very short time if they want to be successful in the international market. Companies working in this type of industry achieve a faster internationalization process by relying on the expertise and knowledge of network partners (Hollensen, 2006). The Network model is very useful to create innovativeness, by matching different organizations with complementary skills, by outsourcing the manufacture to overseas-based firms, technical services, and even marketing and distribution. The entire suppl y chain can benefit from the network model of internationalization, creating competitive advantage for the firm. Even in this particular case, SMEs have to face the big challenge of dealing with bigger organization with greater managerial and coordination skills, plus the resources to invest, although the strengths of this approach to SMEs lies on the importance of the personal factors. According to Hollensen, an entrepreneurial orientation towards seeking opportunities, taking risks and action oriented to innovative markets can lead SMEs to a competitive position when entering international market. Hollensen (2006) stresses how individuals, rather part of a marketing team or in the case of SME, most likely entrepreneurs, can shape the environment in ways that will benefit the firm, taking initiatives, aggressively tailing ventures and achieve agreements with other companies. This paper has recognized a resemblance of Hollensen findings in a particular case study provided by Berra e t al. (1994) on regard the internationalization process of the Italian clothing SMEs in the late ’90 using network models. As Berra points out in his article, it is well know that the clothing sector of the Italian industry is particularly characterized by polarization: where a number of big companies counters numerous SMEs, specialized in some phases of the manufacturer process. Looking at the particular situation presented in the article, many industrialized countries in the late ‘80s followed different models of internationalization to respond the change in the economical context of that period. Lifestyles and consumption patterns evolved, the cost of the factors increased and new competitors appeared in the market place together with a decrease in general demand. Many countries intensified their international decentralization and redeployment; Japan had made use of international sub-contracting with the biggest trading companies; the USA opted for overseas assembly strategies in their closest countries like Mexico and Latin America, operating both with independent partners and subsidiaries. On the other hand Germany relocated and redeployed the manufacturing phases to areas of CMEA and Yugoslavia, whilst France and England made productive FDi in their colonies (North Africa and areas of Commonwealth) (Berra et. all, 1994). These changing circumstances imposed the Italians firms to react. SMEs, which could not afford FDI strategies, opted for production and commercial agreements, so trying to penetrate the markets in partnership with local operators. Also SMEs used a method of decentralization for their production within the country and through a network of companies (Berra et. all, 1994). The network model used through horizontal connection (with other SMEs) and vertical connection (among larger firms), was useful to create flexibility and low cost, therefore increasing competitiveness to respond at the market changes of the time. According to Hollensen (2006), the internationalization success of SMEs is mainly based on the level of preparation and coordination of each single network in advance. Planning ahead, conducting marketing research, involving highly skilled human resources, investing resources and shaping the products to meet consumers need to each target market are the basis of a Global Born SMEs. Considering the previous study, then the paper will suggest to international marketers working within the clothing industry that coming global born model will be useful to SMEs by drawing on the positive elements that each market have to offer: for instance matching the source/destination relationship of the labor cost in the East, with the stable market in Europe and the profitable one of Japan, through outsourcing the technology from Germany and USA. This model will be useful to marketers that have great managerial skills for planning ahead and coordinating. Other main benefits derive from the high flexibility and s peed of reaching foreign markets. The Internet will benefit the Born Global companies for their communication process within their networks and for their researches. This is in fact an important factor to take in consideration when evaluating the model. By mainly offering very innovative products and services, Born Global firms have to face relatively high costs in RD, which as suggested by Hollensen (2006), occur â€Å"upfront†. Furthermore competition is very high and products can become obsolete very soon. In conclusion the paper suggests that each of the theories can be applied by a firm depending of the situation, the type of business and the industry the firm is operating in order to perceive its effects. By looking at the situations presented by this paper, it can be argued that the Uppsala model is more likely to be perceived as useful by international marketers working into a multi domestic industry, with limited resources and a lack of entrepreneurial orientation to wards innovativeness and networking. Although, the paper has also highlighted some of the limitations of the model, that need particular attention. Furthermore this essay has found the Network model very useful applied to SMEs, especially to cope with the big challenges of larger organization that abound of resources and capabilities. Finally the Born Global Model is the one that seemed to respond the best to the trends and the global market requirements, however it is useful merely to those marketers that managerial skills to plan and coordinate a global type of business since the beginning. References Book Hollensen, S. (2007). Global marketing. 4th edition. Edinburgh Gate (UK): Pearson Education Limited Journals Whitelock, J. (2002). Theories of internationalization and their impact on market entry. 19 (4), 342-347 [online] Available from: Emerald Management Extra [Accesses 29th of October] Berra, L. et all. (1994). The internationalization Process in the Small and Medium Sized F irms: A Case Study on the Italian Industry. , 67-75 [online] Available from: Small Business Economics lt; www. springerlink. comgt; [Accessed 25th October] Johanson, J. et all. (2004) Discovering market networks. 40, (3/4), 259-274 [online] Available from: Emerald Management Extra [Accesses 25th of October] Crick, D. , (2009). The internationalization of born global and international new venture SMEs. 26 (4/5), 453-476 [online] Emerald Management Extra [Accesses 27th of October] We will write a custom essay sample on You Are Required to Write Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on You Are Required to Write Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on You Are Required to Write Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Austria 17th 18th centuries essays

Austria 17th 18th centuries essays In my paper I will examine the absolute monarchy of Austria during the seventeenth and eighteenth centuries. I shall focus on the on the power of Austria, its foundation, preservation, and expansion. Lastly I will take into consideration the relationship between the classes, the growth of the power of state institutions, and some of the consequential figures in the evolution of absolute monarchy in Austria. The foundation of absolutism was the theory of the divine right of kings. This theory maintained that the monarch was God's representative on earth. In reality absolutism was a closer working relationship with the nobles in order to maintain control. Ensuring the power of the nobles meant solidifying his authority. The bureaucracy began to reorganize, making it more effective on the local level. Local and national government began to meet on a regular basis. This was done by dividing the monarchy into ten units, then dividing it further into ten subdistricts. Kreishauptmann were the administrative heads of each district, appointed by the King to work at the local level. All this helped to extend the monarch's power to the far reaches of the domain. To the people this basically meant that not only was the king a supreme ruler but he could emphasize his will with armies of unmatched size giving the idea of absolutism an illustration and an authenticity never seen before. With this need for a standing army came the need for new funds. These new funds gave way to a new system of tax collection. Throughout history the war and taxes have gone hand in hand. The goal of every monarch was to have independent power and only economic independence could make that possible. Maria Teresa (r. 1740-1780) won approval of the realm to administer property tax on all subjects. These new funds were used to refo ...

Film review Essay Example | Topics and Well Written Essays - 500 words - 2

Film review - Essay Example In the review of this movie published in 1999, Washington Post staff writer Stephen Hunter claims that the movie is not worth all compliments it received from critics. He motivates his argument by the fact that this movie has nothing special in it. Moreover, he states that the movie is deprived of charm; it is totally empty and it is good only for those people who want to kill their time. Luckily, this opinion is not shared by mass audience and Run Lola Run is treated as a real masterpiece in cinematography. This huge popularity is achieved by the realization of most resent tendencies of postmodernism in the film. In fact, this movie is a game where the rules are known only to the director, and people discover them together with Lola. The opening scene only supports this suggestion. The movies as the beginning of the football match where the referee blows the whistle. Such a beginning can seen strange, but it explains the concept of the film. The director wants to play with people who watch the movie. Every separate episode is unique due to unexpected plot development. The director manages to depict the concept of fate and luck in all of them. In all cases, the chain of events is caused by numerous actions which took place at the same time. All people involved in the story have their specific roles. In many case, the actions are generated on the spot and nobody knows their consequences. At the same time, the change of a single action or decision cases the situation called butterfly effect. The whole chain of events becomes radically different. It shows that all events are linked together and any change bring many other changes after it. This game created by the director is very complicated. Unlike people who watch the movie, the director knows everything. All scenes contain all necessary props and start from the same actions. It is director who decides where the story goes. People who watch the movie can only guess about

Evacuation Procuedures & Strategies in Buildings Dissertation

Evacuation Procuedures & Strategies in Buildings - Dissertation Example As the sky scrapers rose to majestic heights, so did the threats to their occupants. Evacuation procedures have constantly been under revision ever since the first evacuation plan was devised. Threats in terms of global hazards, accidents and recently terrorism have taken their toll and thousands of people have perished to date due in events such as fires in high rises, buildings collapsing due to earthquakes and terrorism incidents. The study is aimed to bring a deep insight from current evacuation procedure in high rises in light of new global and internal threats emerged in the last decade. Moreover, the study presents a brief overview with challenging issues in evacuation procedures in Burj Al Khalifa and Taipe Tower II. Table of Contents Proposal Methodology 1. INTRODUCTION Need of high rise building 2. LITERATURE REVIEW A. Events that may Lead to Evacuation I. External Threats a) Tsunamis b) Earthquakes c) Floods d) Cyclones and Hurricanes e) Heavy rains in Jeddah II. Internal Threats a) Fire b) Power Failure III. Terrorism and Accidents a) Air plane crash b) Terrorist attacks (bomb blast) B. Means of Alerting the Occupants in case of an Emergency C. General Problems in any Evacuation System I. Training of Floor Wardens II. Distribution of Handouts III. Seminars and Awareness Sessions IV. Evacuation Drills D. Severity of threat to High Rises 3. CHALLENGES IN EVACUATION A. Evacuation plan depends on the nature of the disaster I. Total Evacuation II. Select Evacuation III. Protect in Place B. Real-time evaluation of the problems during evacuation I. Problem sensing II. Identification of regions at high risks III. Calculating/Computing the most optimize evacuation plan in real time 4. AREAS OF CONCERN WHEN DESIGNING A HIGH RISE BUILDING A. Time Constraint B. Complex building architectures 5. AVAILABLE SOLUTIONS A. EVACUATION PROCEDURES AT BRIDGE AT KHALIFA I. Structural details II. Safety Measures Incorporated in the Design and Construction B. EVACUATION PRO CEDURES AT TAIPEI 101 I. Structural details II. Safety Measures Incorporated in the Design and Construction 6. CONCLUSION/DISCUSSION 7. REFERENCES PROPOSAL Tall buildings are being constructed all over the world. Almost all the urban skylines are pierced by sky scrapers reaching out into the heights as a testimony to human development in the fields of civil and mechanical engineering as well as the technological accomplishments that make the implementation of those developments possible. Since the appearance of the first high rise building on the globe in 1890 i.e. The World Building in New York City this structure was 309ft high, the tall buildings have grown taller and now expected to exceed the 1km height milestone. The construction of high rise buildings brought a new trend in the residential as well as office buildings. Now companies and service providers seek offices and work places in distinguished structures that can play a positive role in their marketing and public relatio ns campaigns. A certain part of the residential community, though not the majority, also look forward to having residences in distinguished buildings, preferably tall buildings. A sky scraper of moderate height i.e. 300m to 400m can house around 2500 to 2800 people in the event of an emergency it will never be easy to evacuate all of the occupants safely in time, and to do so will require great planning supported by safety features incorporated into the building’s design during construction. There are many advanced safety

Single Nucleotide Polymorphism

Single Nucleotide Polymorphism SHREEVANI RAJ REDDY INTRODUCTION The aim of genetic research is to understand the role of genetic variation. In humans, the most common type of genetic variation involves single DNA bases, and is termed as single nucleotide polymorphism. DNA polymorphism involves one of two or more variants in a particular DNA sequence and Variation at a single base pair of DNA sequence results in single nucleotide polymorphism (SNPs). SNPs are the most common type of genetic variation among people; each SNPs represents a difference in single nucleotide. On average they occur once in every 300 nucleotide which means there are roughly 10 million SNPs in the human genome. These variations are commonly found in the DNA between genes. SNPs accounts for much of phenotypic diversity among individuals. In the human genome the half of the known coding region SNPs lead to change in the resulting amino acid sequences and other half do not, these are called synonymous SNPs. Synonymous SNPs encode change in the DNA sequence without altering the resultant protein sequence, these silent SNPs assumed as inconsequential, however these synonymous SNPs represent genetic marker for functional molecular alterations with which they are in linkage disequilibrium. These SNPs alters the function of gene and phenotype by various mechanisms such as altering protein folding, mRNA binding or by affecting splicing of mRNA; stability and expression of mRNA. These SNPs can act as biological markers (also known as gene marker), therefore helps to locate gene that are associated with disease. Researchers found that SNPs may help to predict an individuals response to certain drugs and susceptibility to environmental factors such as toxins and risk of developing particular disease. SNPs with sufficient technological solutions can enable the mapping of disease genes involved in complex disorders. One of the examples of mapping disease associated with SNPs is Alzheimer’s disease. GENETIC VARIATION Genetic Variation is defined as, variation of genomes between groups of species as a result of genetic mutations or genetic drifts. In all living organisms, the genetic material is made up of same basic components, called nucleotides. Each nucleotide contains one of four nitrogenous bases A (Adenine), G (Guanine), T (Thymine), C (Cytosine). These 4 building blocks are linked together to form long chains, the sequence of which then codes for various proteins and gene products. The DNA sequence collection and organization is specific for each species, and is called a genome. On average, two humans share 99% genetic identity, although the majority of differences in DNA sequence (genotype) do not result in noticeable physical change (phenotype), the few that account for the diversity in human population are height, eye, skin, hair color, etc. Mutation is the process of creating a new genetic variation. Mutation in a gene can arise from natural internal processes such as gene conversions, cell replications, meiotic recombination and also from number of environmental factors such as free radical damage caused by ingestion of toxins and radiations etc. FROM MUTATION TO POLYMORPHISM: In humans, every individual has two copies of genome each one copy originating from each parent. So in the genome at a given position, each individual has two copies of a particular sequence. Mutation causes a change in one DNA sequence, resulting in the individual having one copy of original sequence and second new sequence at mutation locus. If mutation occurs in somatic cells, then remains only in the individual in which mutation occurred, and if mutation occurs in germ cells (egg or sperm cells), then these genetic changes passes to offspring and thus are inheritable. This phenomenon termed as genetic drift, can act to either increase or decrease allele frequencies in the population. If mutant allele reaches to a frequency of 1% or more in population, then locus is said to be â€Å"polymorphic†. POLYMORPHISM TYPES â€Å"Polymorphism† is a Greek word meaning â€Å"having many shapes†. Therefore genetic polymorphism is easy to imagine that two strands of DNA that differ in sequence rather than shape. In human genome the most common types of polymorphism organized into the 3 classes:- Repetitive Elements:- In this type of polymorphism DNA sequences found in multiple copies throughout the genome. A classic example is ALU repeat (330 base pair in length), found in over 750,000 copies in genome. Another form of repetitive elements includes simple tandem repeat polymorphism (STRPs) or ‘microsatellites’. In this type of polymorphism, short di-, tri-, or tetra- nucleotide units are repeated consecutively at polymorphic position. Microsatellites are highly polymorphic, having up to 30 alleles and thus shows high allelic diversity and high heterozygosity Insertion and Deletion:- This type of di-allelic polymorphism is also known as indels. Presence or absence of one or more DNA bases at polymorphic position shows the difference between the allele. Substitutions:- This type of polymorphism are also most often di- allelic. Alleles of this type of polymorphism are distinguished by replacement of DNA bases, rather than presence or absence as in indels. SINGLE NUCLEOTIDE POLYMORPHISM This is a type of polymorphism in which alleles of these involve only single bases (OR type of polymorphism involving variation at a single base pair). SNP alleles can form by insertion or deletion of a single base or by substitution of one base for another. In case of substitution, the SNP alleles is limited to 4; Because DNA is made up of only 4 different nucleotide bases (A, T, G, C ), thus substitution of single nucleotide are at most tetra-allelic. However tetra-allelic or tri-allelic SNPs are very frequent with majority of true documented cases being in the mitochondrial genome, for this reason SNPs are thought of as di-allelic polymorphism. SNP alleles are created by transition (purine to purine /pyrimidine to pyrimidine) or transversion (purine to pyrimidine / pyrimidine to purine) substitutions. In the human genome 70% of all SNPs involve a Cytosine (C) to Thymine (T) transition. This is due to conversion of 5- methyl cytosine to Thymidine by deamination mechanism. SNPs are copying Errors: An existing cell divides in two to make a new cells, first it copies its DNA so the new cell each will have a complete set of genetic instructions. Sometimes cells make mistakes during the coping process, this leads to changes in the DNA sequence at a particular location, called SNPs. Chromosomal distribution of SNPs: Although some 3 million SNPs already in databases, this is only a fraction of 11 million SNPs thought to be present in the human genome. By comparing any two randomly chosen chromosomes, number of studies pointed that one SNP occurs in 1-2 kb of sequence in a genome. However SNPs are not distributed evenly down the length of any chromosome. The human chromosome contains large stretches of non-coding sequences with patches of coding sequences. Roughly the genetic variation is 4 times less in coding sequence than in non-coding sequences. Alteration in the certain sequences such as Exons, promoters, and enhancer sequence could adversely affect biological normal functions; therefore natural selection pressure would act to preserve certain sequences. However, there are few exceptions where coding sequence shows a high degree of polymorphism. For example, there is high sequence variability in and around the HLA genes, which encode for the important components of immune system. Many SNPs that occur in the exons, are in the wobble position of the reading frame, and thus not alters the protein sequence. This type of changes are thought to have no effect or little effect on the gene product and called as synonymous or silent substitutions. On the other hand non- synonymous variants, cause substitution of one amino acid for another at protein level. The consequence of this type substitution on protein function varies from no effect to total disruption of protein. The changes in most severe single base in the exon regions can produce shifts in open reading frame, or creation of stop codon, either which can cause copy of nonfunctional gene product. These types of non-synonymous variations if reach to a high frequency, then considered as polymorphism. Two additional regions of chromosome are Telomere (end region of chromosome, plays important role in aging) and Centromere (central region of chromosome, which plays a key role in cell division) known to be highly po lymorphic. DETECTION TECHNIQUE FOR SINGLE NUCLEOTIDE POLYMORPHISM SNPs are the positions in the genome where some individuals have one nucleotide and others have a different nucleotide. There are vast numbers of SNPs in every genome, some of which also gives rise to RFLPs, but many of which do not because the sequence in which they lie is not recognized by any restriction enzyme. In human genome there are at least 1.42 million SNPs, only 100000 of which results in an RFLP. Although each SNP could, potentially, have four alleles (because there are 4 nucleotides), most exist in just two forms, so these markers suffer from the same drawback as RFLPs with regard to human genetic mapping: there is a high possibility that a SNP does not display any variability in the family that is being studied. The advantages of SNPs are their abundant numbers and the fact that they can be typed by methods that do not involve gel electrophoresis. This is important because gel electrophoresis has proved difficult to automate, so any detection method that uses it will be relatively slow and labor-intensive. SNP detection is more rapid because it is based on oligonucleotide hybridization analysis. An oligonucleotide is a short single stranded DNA molecule, usually less than 50 nucleotides in length, that is synthesized in the test tube. These synthetic probes are also known as allele specific oligonucleotide (ASO). ASO can identify alleles that differ by single nucleotide. ASOs detect changes of all types of single nucleotide, including those that do not affect the restriction enzyme cutting sites. If the conditions are just right, then an oligonucleotide (ASO) will hybridize with another DNA molecule (with its complementary sequence not with other sequences) only if the oligonucleotide forms a completely base-paired structure with the second molecule. If there is a single mismatch – a single position within the oligonucleotide that dose not form a base pair, then hybridization does not occur. Oligonucleotide hybridization can therefore discriminate between the two alleles of an SNP. Various screening have strategies have been devised including DNA chip technology and solution hybridization techniques. SNPs as a genetic marker A SNP is a type of gene marker (DNA marker) with a single base pair alteration at a particular site in some individuals, that site is SNP locus. These DNA markers are detected by molecular analysis of DNA and can be used in genetic analysis. SNP loci found abundant in the human genome, on average about once in 1000 bp. The presence of abundance of SNP loci allowed researchers to develop detailed maps of location of SNPs on chromosome. ALZHEIMER’S DISEASE This is a complex degenerative brain disorder characterized by progressive cognitive decline and memory impairment. This disorder annually, afflicting about 2.5 millions Americans. It is the 4th leading cause of death among elderly Americans. In 1900 the German neurologist ALIOS ALZHEIMER, found this disease accompanied by organic loss of intellectual function (dementia) as well as memory loss and general incapacitation. Sufferers often cannot speak, walk or tent to do their most basic needs. In 1987, researchers at several institutions identified a specific gene inducing the brain tissue abnormality, which characterizes the malady. And then simultaneously another research team announced that it was using a DNA probe to locate a genetic marker for the disease on human chromosome 21. But these findings do not suggest that all cases of this disease are genetically linked, they indicate that at least one form of this disease (i.e. familial Alzheimer’s disease (FAD)) may be inheritable. The gene responsible for FAD abnormality appears for manufacturing a protein called amyloid. Amyloid is a major component of clumps of dead and dying nerve fibers that clog the brains of patients with Alzheimer’s disease. In some individuals this form of dementia acquire before the age of 65 ( refer to as early onset or FAD )but most often occurs late in life.

International Coach Federation Code of Ethics

International Coach Federation Code of Ethics International Coach Federation Code of Ethics Professional Conduct at Large #7 – I will maintain, store, and dispose of any records created during my coaching business in a manner that promotes confidentiality, security, and privacy, and complies with any applicable laws and agreements Professional Conduct with Clients 12 – I will not knowingly take any personal, professional, or monetary advantage or benefit of the coach-client relationship, except by a form of compensation as agreed in the agreement or contract. Professional Conduct with Clients #18 – I will not become sexually intimate with any of my current clients or sponsors. Confidentiality/Privacy and Conflicts of Interest. #22 – I will maintain the strictest levels of confidentiality with all client and sponsor information.I will have a clear agreement or contract before releasing information to another person, unless required by law It is very interes ting to learn that a coach and a teacher are very much alike in many ways, especially when it is about ethics. I learned also that the coach’s pledge is very similar to the teacher’s. As an ICF Professional Coach, I acknowledge and agree to honor my ethical and legal obligations to my coaching clients and sponsors, colleagues, and to the public at large.I pledge to comply with the ICF Code of Ethics, and to practice these standards with those whom I coach. If I breach this Pledge of Ethics or any part of the ICF Code of Ethics, I agree that the ICF in its sole discretion may hold me accountable for so doing. I further agree that my accountability to the ICF for any breach may include sanctions, such as loss of my ICF membership and/or my ICF Credentials. Reference International Coach Federation Code of Ethics. Retrieved from www. coachfederation. org/ethics/En  cache  Ã¢â‚¬â€œÃ‚  Similares

Ecco Sets Store Chain Management Standards in Russia

24/11/12 GMCS – ECCO sets store chain management standards in Russia using Microsoft Dynamics AX for †¦ C urrent page U RL: http://w w w . gmcs. ru/en/press/new s/4447/index. php Print this page HOME / PRESS-CENTER / NEWS / ECCO SETS STORE CHAIN MANAGEMENT STANDARDS IN RUSSIA USING MICROSOFT DYNAMICS AX FOR RETAIL Events 19 July 2012 News ECCO-ROS, an exclusive distributor of Danish shoe brand ECCO in Russia deploys Microsoft Dynamics AX for Retail in order to come to a new quality level of customer service, improve management performance and develop the retail store chain.This project is unique because for the first time based on Microsoft Dynamics AX for Retail, a uniform solution for the automation of geographically dispersed chain of the ECCO stores in Russia will be made to replace intermediate cash accounting software that is currently being used. This will enable ECCO-ROS to reduce costs for operation of the systems and management of the company as a whole, optimiz e business processes in the retail stores, improve merchandise flow management, and improve reliability of information flows inside the chain.In addition, the distributor expects to increase sales for the account of the offered Microsoft Dynamics AX for Retail expanded opportunities for marketing activity management, and implementation of a new customer loyalty bonus system the deployment of which will be supported by the implemented system. â€Å"Activities of ECCO-ROS are based on the ECCO reference models and general management principles, including the key principles – innovativeness and manufacturability.These ideas also find reflection in management of the IT-infrastructure of our company. Today, we implement a non-trivial project in Russia, and we believe that the implementation experience will be of interest in the retail business†, says Sergei Prokhorov, IT-Director at ECCO-ROS. â€Å"For instance, one of the features of the implemented solution is that we wi ll get an opportunity for complete synchronization of the POS-terminal operations even in case of absence of communication or failures in the communication channels.It is an important criterion for retail business†. GMCS is a project partner, a winner of the competitive tender for the implementation of the project on the automation of the ECCO-ROS retail chain, which expertise in the field of retail is presented by successful projects for the leaders of this market. One of the key decision-making factors in the selection of the partner was the quality of projects implemented by the partner, and the partner’s focus on customer satisfaction†, explained Sergei Prokhorov.At present, the GMCS specialists completed creation of a solution concept model for customer accounting and service. According to the proposed model based on Microsoft Dynamics AX for Retail, the following processes will be automated: acceptance, shipment, return, and selling, including selling of goo ds on credit and via ECCO Internet Shop, payment and cash services, product range and stock management, inventorying and adjustment of entries of stock changes under wrong heading, warehouse.The system will enable to control personnel performance including opening and closing of shift, strict accounting of labor hours of the employees through a biometric authorization system, as well as accounting of visitors. The auxiliary processes will also be automated such as accounting of corporate clothes and footwear, and consumable materials. Emphasis is placed on the automation of marketing activity processes and loyalty management program. Based on Microsoft Dynamics AX for Retail, the processes of management of advertising campaigns, handling of saving discount cards, bonus and gift cards will be automated. The final project objective is to create a conceptually new, innovative and scaling solution for retail that will be able to replace front office software (disconnected, as a rule) fo r integrated customer accounting and service system that will form a uniform information space from cashier to manager. The Microsoft Dynamics AX for Retail tools enable us to accomplish all tasks stated by a customer†, comment Sergei Kotov, Retail Solutions Department Director at GMCS. – â€Å"We specially focus on the quality of the future solution, simplicity and flexibility of its use.ECCO-ROS will be able to independently customize the system later in case of any change or occurrence of new business-processes thereby reducing costs for support and development of the system†. The system is scheduled to be put into operation in the pilot regions (stores in Moscow and Saint Petersburg) in December 2012. In future, the uniform customer accounting and service system is expected to be deployed in all remaining stores of the retail chain that is presented today by more than 300 stores in Russia, Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan and Uzbekistan.E CCO-ROS is an exclusive distributor of Danish shoe brand ECCO in Russia. Since 1991, the company offers to Russian consumers the world’s popular ECCO shoes. As at 2012, the ECCO chain comprises of more than 300 stores in Russia, Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan and Uzbekistan and continues to actively develop. The company’s office is located in Moscow; management of the proprietary stores in the regions and interrelation with regional partners is performed from the office. Back to list Feedback  © 1997 — 2010 â€Å"GMCS† All rights reserved. Made in agency www. gmcs. ru/en/press/news/4447/? print=Y 1/1

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